HOW REVIEWS CAN INCREASE CTR (CLICK THROUGH RATE) FOR LOCAL BUSINESSES?

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OUTLINES• What is CTR ( Click Through Rate)

• Local Business

• Reviews

• Why are reviews so important

• How Reviews can Increase CTR

• Reference

• Contact

ABOUT THE AUTHOR• Mozrif is an analytical and versatile digital marketing evangelist, Consultant, Content Writer at WeDigTech.

Focused on helping businesses -- from domestic to MNCs. He is also a national speaker at online marketing conferences. WeDigTech is a Mobile Apps development Company in India.

WHAT IS CTR ( CLICK THROUGH RATE)• According to wikki pedia Click-through rate (CTR) is the ratio of users who click on a specific link to the

number of total users who view a page, email, or advertisement. It is commonly used to measure the success of an online advertising campaign for a particular website as well as the effectiveness of email campaigns.

LOCAL BUSINESS• According to business dictionary Local Businesses are those company which provides goods or services to a

local population. Though most often used when referring to a locally-owned business, the term may also be used to describe a franchise or corporate branch operating within a local area.

REVIEWS• According to wikki pedia A review is an evaluation of a publication, service, or company such as a movie

(a movie review), video game (video game review), musical composition (music review of a composition or recording), book (book review); a piece of hardware like a car, home appliance, or computer; or an event or performance.

WHY ARE REVIEWS SO IMPORTANT

• Reviews are the auxiliary components that an online user will have an eye on before buying any object. And, it will be a reliant factor in determining the Click Through Rate i.e CTR for the local business. Let us kick about some factors that reveal the increase CTR for local businesses via the reviews.

HOW REVIEWS CAN INCREASE CTR• 33% Of Purchasers Check Online Reviews Regularly

• Key Findings:

• 33 % of purchasers regularly read online reviews for local businesses.

• 59 % of purchasers rarely read online reviews for local businesses.

• 8 % of purchasers do not read online reviews.

• Outcome – A local business must have positive reviews and should get on frequently basis.

100% WILL THINK ABOUT USING A BUSINESS THAT HAS 5 STAR RATING

• Key Findings:

• If a business has a one- or two-star rating, merely 13% of consumers will think about using it.

• If a business has a three-star rating, 57% of consumers will think about using it.

• If a business has a four-star rating, then 94% of consumers will think about using it.

• Outcome – Try to get 5start rating

80% OF PURCHASERS TRUST ONLINE REVIEWS AS MUCH AS PERSONAL RECOMMENDATIONS• Key Findings:

• 80 percent belief online reviews as much as personal recommendations.

• Authenticity of reviews is the most important factor causing consumers to trust reviews.

• Outcome – Get reviews from client like (s) he personal recommending.

73% OF PURCHASERS READ REVIEWS ON THEIR PC — THE MOST IN STYLE DEVICE BY FAR

• Key Findings:

• 73% purchasers have read online reviews for a local business on a PC.

• 38 % purchasers have read online reviews for a local business on a mobile internet browser.

• 29 % purchasers have read online reviews for a local business on a tablet.

• Outcome – Website must have responsive design

73% OF PURCHASERS FORM AN OPINION BY READING 1–6 REVIEWS

• Key Findings:

• 40 % of purchasers create an opinion by reading one to three reviews (versus 29 percent in 2014).

• 73 % of consumers form an opinion by reading one to six reviews (versus 64 % in 2014).

• Only 13 % require/want reading more than 10 local business reviews.

• Outcome – Must have at least 6-7 positive reviews

44% OF PURCHASERS BELIEVE 1 MONTH OLD REVIEW NOTEWORTHY

• Key Findings:

• 15 % say a review must be written within two weeks to be noteworthy.

• 44 % say a review must be written within one month to be noteworthy.

• 69 % say a review must be written within three months to be noteworthy.

• Merely 31 % say that reviews older than three months are noteworthy.

• Outcome – Get 1 positive review every week.

REFERENCE

• Serchengineland

• Business2community

• Brightlocal

• Wikki

• Business directory

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