how ratings and reviews can help expand your bottom lines?
DESCRIPTION
E-commerce and online marketplaces are becoming extremely competitive with every new day. Merchants are trying to come up with innovative and custom e-commerce web design with more personalized offers so to ensure better conversion and increased traffic.TRANSCRIPT
How Ratings And Reviews Can Help Expand Your Bottom Lines?
E-commerce and online marketplaces are becoming extremely competitive with every new day. Merchants are trying to come up with innovative and custom e-commerce web design with more personalized offers so to ensure better conversion and increased traffic. Merchants have also identified the need to have captivating product images, descriptions and social proof to go an extra mile and stand out from the competitors. There has also been a drastic shift in the consumer’s buying process with easy social sharing mechanism. Consumers easily get influenced by the word of mouth of fellow customers online.
That said, more and more merchants now have started incorporating product reviews and ratings on the product pages to create a better word of mouth ecosystem. So, why are ratings and reviews so vital to boost the bottom lines?
Prospects follow the fellow buyersProspects like to hear the views from fellow customers and brand advocates before engaging into a purchase. Reviews and ratings establish credibility and trustworthiness amongst the prospects. Some of the leading e-commerce stores have started developing custom website design incorporating ratings so to ensure transparency and easy conversion of products off the shelf. Those products which have positive reviews and high recommendations fourfold the conversion rate compared to those products with negative reviews as ratings and reviews create a viral effect.
Customer Reviews make better SEO
There is an in-depth SEO perspective attached with the integration of reviews and ratings on the product pages. Search engines like to crawl pages that are updated on a regular basis. Reviews and ratings automatically add a lot of fresh content on a daily basis helping your custom ecommerce web design and website to index well. Better the search ranking, better the visibility and better the visibility better the conversion.
Chain of brand advocates and salesmen
In a way, reviews and ratings of products increase the number of online brand advocates selling your products to the fellow prospects. With an increase in the positive word of mouth, more prospects turn to consumers and in a way there is a long chain of brand advocates that keeps on building over time and they all turn out to your unpaid salesmen helping you to boost the bottom lines.
Consumer ratings and reviews depend upon a variety of factors. To name a few, user experience that your custom website design can provide, after sales service, FAB of the product, delivery time and shipping terms etc. A small section of reviews along with social sharing will add humongous social proof on the product pages. While you develop social sharing and integrate reviews on the product pages, also make sure that you enhance your listening skills so that you build a good overall social brand.
http://www.qualdev.com/Ecommerce-Solution.html reviews and rating integrated on ecommerce and mcommerce sites definitely help increasing sales. Peer reviews and overall online reputation management will all together make the difference helping you to boost your sales and pipeline of customers.
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