how quotebuster creates change
TRANSCRIPT
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empowers people to speak out against outrageous quotes.
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By speaking out against these quotes, we put pressure on
corporations, politicians and celebritieswho say outrageous things.
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How does it work?
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Let’s start by thinking about what puts pressure on people who have the power to do things differently.
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Companiesreally care about their profits and keeping their shareholders happy.
Public opinion - how the company's brand is perceived by the public - is crucial to the bottom line.
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Politicianswant to be elected (or re-elected) and to achieve that they need to build themselves a reputation.
Negative media coverage such as protests against something they have said can really hurt their reputation.
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Celebritiescare about profits and most of the money they make is driven by their reputation.
Again, negative media coverage as a result of something they said will pressure these celebrities to listen to you and your demands.
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help you get media coverage for your cause?
How does
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Actions on QuoteBUSTERare inherently polarising and show a public disagreement or conflict.
They are therefore much more likely to get news coverage as a result.
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Actions on QuoteBUSTERare “newsworthy” because they are directly linked to something that’s in the news right now (where the quote was discovered)
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People powerIf an action gets news coverage, more people will take action.
And the more people who take action, the more impact we will have.
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issues can get the attention they deserve and we can make an impact: one quote at a time.
Through
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Join our community now atwww.quotebuster.org