How Public Benefits Create Shareholder Value

(& What To Do About It)Shaun Abrahamson

@shaunabeManaging Partner & Co-founder at Urban.Us

40+ angel investments like ZocDoc, Refinery29, Trialpay (Visa)

Builder at MediaSentry, Starmedia & govWorks (Startup.com)

Projects Like Betacup, Life Edited, $300 House, Crowdstorm Book

MIT, Berlin School, University of Cape Town

#creds

Re-Imagining Cities$90 TRILLION ECONOMIC OPPORTUNITY

PRICELESS OPPORTUNITY FOR HUMANITY

Stealth

3Years

23 Investments

Are you focused on Public Benefits or shareholder returns?

The Grabbing Hands Grab All They Can

Everything CountsDepeche Mode, 1982

6 Examples of Public Benefits Working For Shareholders

“There are those who say that Benefit Corporations and venture capital are not compatible. We don’t agree and we think companies that align their values with their customers and communities will benefit over the long term, not suffer. And that alignment can produce value for shareholders sustainably and profitably.” - Fred Wilson

Actual Public Relations1

100x TalentKnow they’re getting paid, but how will they serve the public good?

2

Public Benefits Help People Find & Help You3

Public Benefits Guide The Hardest Decisions

SELF DRIVING CAR EXAMPLE4

That’s a lot of regulated opportunity

Guess who sPublic Benefit

Sector Digitization GDP %ICT High 5Utilities Medium 2Real Estate Medium 5Government Medium 16Local Services Medium 6Transportation Low 3Construction Low 3

5

Make Your Startup Hard Kill6

The Graph On The Wall

Tells The Story Of It AlL

375 Founders

349 Investors

102 Government & Companies

498 Advisors

6 Lessons From Our Founders & Network

People Need To Know About The Public Benefits

1

But Too Much Focus on Public Benefit & You Look Like A Charity

2

So Can Your DataUse Your Product for Public Good

3

Let Your Metrics Speak For You4

Use Your Data To Inform & Communicate5

Build Public Benefits Into Your Algorithms

6

Build Public Benefits Into Your Algorithms

6

The handshakeSeals the contractFrom the contracts

There's no turning back

How Public Benefits Can Help You Grow Shareholder Value

Shaun Abrahamson@shaunabe

Managing Partner & Co-founder at Urban.Us