how predictive analytics can help strengthen your re-marketing strategy
TRANSCRIPT
Tatvic Confidential.05/03/2023 1 Tatvic Confidential.
Use of Predictive Analytics for Remarketing
Tatvic Confidential.05/03/2023 2
Yours truly !
Ravi PathakCo-Founder, Tatvic10 years, from Log files to Tag managementGA, Adobe, Webtrends, Piwik, CoremetricsChess, Stock trading
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What is Predictive Analytics ?
Current Challenges of Remarketing
Use Cases for Predictive Analytics for Remarketing
Questions & Answers
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What Next?
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The Analytics Continuum
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What is Predictive Analytics?
Source: Outsell
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How?
Source: Amadeus
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What is Predictive Analytics ?
Current Challenges of Remarketing
Use Cases for Predictive Analytics for Remarketing
Questions & Answers
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Current Remarketing Methods
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Capturing enough WEB data?
Reviews Positive/ Negative Reviews
Recency of visit
Wishlist/ Cart
# Products in Wishlist/ Cart
Pull/Push
Marketing
Acquired by pull campaigns
Product selection filters
Promotional
offers &
cashbacks
Days since last visit
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Capturing enough App data?
IDENTIFY USER’S DEVICE Device ID (S/N) MAC ID Android ID Advertising ID (Google
Play) GCM ID (Cloud Messaging) IMSI
TOTAL/ AVAILABLE INTERNAL & EXTERNAL
SPACE
DEVICE LOCATION
BATTERY USAGE
SMS INBOX
NETWORK STATUS (2G/3G/4G/WiFi)
APP NAMEAPP VERSION
SINGLE SIM/ DUAL SIM
CURRENT STATUS OF DEVICE
(MOTION/STATIC)
INSTALLED APPS LIST
DEVICE ROOTED/ NON- ROOTED
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Remarketing too much?
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Remarketing wrong?Not interested in
buying your product
Already bought the product
Remarketing to these people!
No remarketing here?
Will buy if I get the discount
Will buy in the next week
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Targeting Efficiency
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More Data but Less Usage
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What is Predictive Analytics ?
Current Challenges of Remarketing
Use Cases for Predictive Analytics for Remarketing
Questions & Answers
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Why use Predictive Analytics?
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Who is the Right Customer?
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Who is the Right Customer?I will buy
tomorrow
I want to buy
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Who is the Right Customer?I will buy
tomorrow
I want to buy
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So how do we Target?
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Likely to buy a particular product catgeory, say
menswear
Likely to fill up your “Contact Us” form
Likely to read news articles from particular
section say Auto section only
Likely to transact more than twice on your site
Likely to share your blog content on social media
Possible Audience type
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An E-commerce firm ran PredictQ campaign for 2 weeks and the results looked like this:
ROI Transactions AdCost
1.46
1.25
0.79
0.54
0.75
1.21
PredictQ Campaign Other Campaigns
% C
ompa
rison
on
Cam
paig
n M
etric
s
Impact of Predictive Analytics
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Implementation Process
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What is Predictive Analytics ?
Current Challenges of Remarketing
Use Cases for Predictive Analytics for Remarketing
Questions & Answers
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Facebook/Tatvic.Inc
@Tatvic
For any of your unanswered queries or for more information,
please feel free to reach us [email protected]
+91- 79-40304952