how pono music is revolutionizing the music industry using community cloud
TRANSCRIPT
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Pono & Salesforce Samira Kamangar, Director of Marketing, PonoMusic [email protected] @samiraKam
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Pono & Salesforce • Neil Young, CEO & Founder, Pono
• High-resolution Music Ecosystem
• Social Music Store/Community
• Customer Experience
• Q & A
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Music is all about how it makes you feel when you hear it. It is
why we listen to the musicians we love — because of the way they
make us feel. Neil Young – Founder & CEO
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Community Cloud & Pono • Our customers:
• Grassroots Movement • Third most successful Kickstarter in history
• Raised $6.2 M in 30 days • 18K passionate supporters • Carry the momentum to our community
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Community Cloud & Pono • Our community is the cornerstone of our business:
• Are not traditional, they are supporters of a movement • Personalized 1:1 rela/onships are key • Continuous Engagement • They are active in the community 24 hours • We get to know them intimately • The community is the engine of the Pono movement to save music
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The community is the engine of the Pono • Our community is the cornerstone of our business
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A Social Music Store on the
Community Cloud Love Neil!
My Favorite!
I want gapless playback
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Pono Community
Over 45K Members
Pono Music Ecosystem
Music Catalog PonoPlayer
1 2 3
Over 2 Million Tracks
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Why Community Cloud?
Several reasons such as: • Productivity • Reliability • Performance and • Scalability
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PonoPlayer
Single Database (360 view of our customers)
Community Posts Order History Marketing Cloud
Service Marke/ng Community
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Marketing Cloud
Remerchandise our en/re Music Store • New releases and new sales • Email Campaigns
Marke/ng Cloud Advantages • Ease of use • Visual design • Targeted lists • Scheduling the email • Repor/ng
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Journey Builder
Keys to our business: • Leverage real-‐/me
customer data and behaviors
• Deliver the right message, at the right /me, via the right channel
* Email Campaigns * * *
*
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1 2 3
From email to shopping cart
Marketing Cloud PonoMusic Store Community Conversa/ons around Album User Profile Design & build emails
We wanted a Social Music Store
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1 We wanted a Social Music Store
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2 We wanted a Social Music Store
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3
We wanted a Social Music Store
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The Power of Salesforce
Power of Salesforce platform & the Community Cloud
Enabling a Start-up business to thrive
Growth in our Community
Marketing to Pono Community & Customers
Personalized, 1:1 relationship with customers
360 view &
Reporting
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Q&A
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