How OTT Revolutionising the Television Experience in India

RGB BROADCASTING www.rgbbroadcasting.com

Do you have any idea about the number of Channels that you subscribe every month through a Cable provider? 

None of you would have ever spent at least 10 minutes with every channel you have subscribed, in your life time. 

Watching only your favourite programmes, as and when you demand would be the best possible solution to this issue.

Simply put, this is what OTT offers you- Over- the – top delivery of television channels. OTT is the delivery of film and TV content via the Internet, without requiring users to subscribe to a traditional cable or satellite pay- TV services.

OTT is expected to hit the Indian market massively in this very decade and its high time cable service providers realise the need to upgrade themselves to the latest technology.

The simplest and the most obvious example of OTT in India is Hotstar. Hotstar, a subsidiary of Star India Pvt. Ltd has set it foot in 8 languages and is a companion of any video consumer who bothers the least about the TV Schedules.

Netflix is another example. Netflix launched its streaming subscription video-on-demand (SVOD) service in 2007 and currently has 47 million subscribers in the US.

here are many OTT service providers like RGB Broadcasting who deliver secure, reliable over the top ( OTT ) services.

Their services includes setting up a scalable technology infrastructure to manage the chaotic broadband network, setting up a reliable CDN (Content Delivery Network) for meeting the growing needs of content distribution, understanding content consumption patterns across devices and appropriate bandwidth assignment and maximising revenues are the success mantras for OTT services.

To conclude, ‘TV on the Internet’ is not coming but it has already arrived and set its roots. But television is not dying, it’s just going to evolve- a new makeup and a novel experience!

For more reference : http://www.rgbbroadcasting.com/2016/07/05/ott-revolutionizing-television-experience-india/

Thanks for Reading!