how nonprofits can maximize social media
DESCRIPTION
Amani Channel's presentation from the 2009 State Humanities Council meeting in Atlanta, Georgia.http://www.visualeyemedia.comTRANSCRIPT
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Social Media &NonProfits
Social Media &NonProfits
State Humanities CouncilState Humanities Council
Prepared by Amani Channel
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introduction
Broadcast Journalist
Video Producer
Social Media Practitioner
Content Manager for Public Broadcasting Atlanta “Lens on Atlanta”
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Social media
Collaborative Communication
Create Online Conversations
Enhance Brand Presence
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How do we Participate?
Forums/Message Boards
Blogs
Wikis
Social Networks (Twitter, Facebook, Ning)
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benefits
Build Relationships
Transparency
Media Relations/PR
Good Will
Fundraising
Cost Effective
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What is your strategy?
Determine Objectives & Goals
Identify Audience & Key Influencers
Develop Approach to Engage
Measure Results
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goals
Increase Website Interactivity
Convert Web Visitors to Donors
Diversify Funding Streams
Improve SEO
PR/Marketing
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Audiencekey influencers
Research
Identify Communities
Identify Key Influencers
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Engage
Build Relationships
Create Conversations
Amplify Word of Mouth
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Measure Results
Page Impressions, Visits, Unique Visitors
Time Spent
Emails opened, click throughs
Number of Mentions
Higher Search Results
Conversion
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S.M.A.R.T. GOALS
Specific
Measurable
Achievable
Realistic
Time-Based
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Trends
Facebook Groups/Fan Pages
LinkedIn Profiles/Groups /Questions & Answers
Web 3.0 - Semantic Web Intelligent Search, Open Applications (www.twine.com)
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Future Trends
Social media is ever evolving.Content must be optimized to reach your audience.Technology must change with the market.
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Resources
Commit to strategy.
Time commitment is dependent on your strategy.
Must be an active participant.
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Summary
Social media is an extension of traditional communication.
You must participate in social media to understand and benefit.
Have fun and experiment!
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Resources
www.masternewmedia.com
www.mashable.com
www.technorati.com (use the blog search feature)
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Get started!
Create a blog (personal, or organizational)
Start a flickr account (share photos of events)
Use Youtube.com to share videos
Join www.delicious.com (social bookmarking)
Create a facebook group for your organization.
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Questions/Comments?
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Thank you!
Special Thanks to Sherry Heyl
Contact: Amani Channel
www.visualeyemedia.com www.myurbanreport.com
(404) 213-2121
twitter @visualeyemedia, @urbanreporter