Jacqueline Krouwel - Jellinek PreventionThe Netherlands / Amsterdam

How nightlife settings and public health succesfully join forces to

reduce (drug) related incidents in nightlife settings

Festival Monitor 2016

Respons: Festival monitor 2015/2016

1 Dag

Dance23%

2016: 946 Festivals

Amsterdam

Dance festivals

Partytoerisme

Bron:

Music festivals in Europe

More travelling

Bron:

Party tourismParty tourism

Bron:

More people more fun

Tommorowland, Belgium

Bron:

The ‘90 s

91 Peer Education projects

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Festival Monitor

2016

Dancefestivals

Respons: Festival monitor 2015/2016

1 Day events

Dance23%

2015: 946 Festivals

Amsterdam

Dance festivals

Summer 2014:

We need to talk to our fans & increase the reach of prevention messages.

2015:

Create a national and industry wide campaign

Mission

Increase awareness about nightlife related risksamong partygoers:

• Promote empowerment among all members of thecommunity

• Contribute to positive image of the party scene

• Special focus: International party guests

• Research, evaluate and disseminate collected(scientific) data

AMBASSADORS & PARTNERS

Expertise

Celebrate Safe

Video Unity – Celebrate Safe

https://www.youtube.com/watch?v=bHJB4OLYnc0

Social media

Push messages

Bron:

Social Media

Video Party guests

https://www.youtube.com/watch?v=HGcGyBorbcs

Key success factors

• Active participation, partnership and coorperation

• Focus on shared aims and responsibility

• Not ONLY about drugs

• Positive tone of voice

• Involve the fans

• Patience

• Trust

• (Local) government supports but it is a non governmental campaign

Challenges

• (Inter) national party scene – local networks andevent policy

• Risk: used as window dressing

• Sustainable funding

• Tailoring the content

• A LOT of stakeholders = a LOT of opinions

• Lack of evidence, no controlled setting:

(Effect) evaluation is complex

Ambassadors2016: 55 clubs and promotors 200 events

Bron:

www.celebratesafe.nlwww.projectpartysafely.nlEU: www.safernightlife.org