how much is a good serious game costing?

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How much is a good serious costing? Serious Game Expo, 22nd of Novembre 2011

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With those documents Succubus Interactive wish to educate the market’s actors to what is considered the good practices; the main objective still being the consolidation of the serious game position in France and Europe.

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Page 1: How much is a good serious game costing?

How much is a good serious costing?

Serious Game Expo, 22nd of Novembre 2011

Page 2: How much is a good serious game costing?

About the authorFounder of Succubus Interactive

• Serious games’ pionneer in France

• Several dozens of games dedicated to the professionnals

• Blog’s editor (non commercial) : www.jeuxserieux.fr

• Editor of the serious games manifesto (available for free on the blog)

• Viadeo and LinkedIn hubs’ animator

• Best French Serious Game 2010

Page 3: How much is a good serious game costing?

About the author

Key account customers• ERDF• Ministry of Industry• Orange• Symantec• Building French Federation• Manpower

Partners• Micropole• Paraschool• Syfadis

Page 4: How much is a good serious game costing?

1. Serious Games 101

Page 5: How much is a good serious game costing?

What objective?

Maximum simplification of message transmission:

• Fun• Easy• Comprehensible• …

Page 6: How much is a good serious game costing?

Positioning

Page 7: How much is a good serious game costing?

Which uses?

Three categories

• Training - evaluation

• Information – consciousness raising

• Promotion - marketing

Page 8: How much is a good serious game costing?

Which games?

• Story / Scenario

• Strategy / Management

• Aim / Skilfulness

• Action / Reflexes

Page 9: How much is a good serious game costing?

2. Business model / ROI

Page 10: How much is a good serious game costing?

Business model• Investment between 20K€ and 200K€ Dependant of the quantity of content and of the desired quality. Other important factors : type of game and used technology.

• As for now only few developers have managed to sell serious game “on shelves”

• Sold-to-Party let their serious game available for free:– Within their company (formation, sensitisation campaign)– Outside their company (communication, promotion, recruitment)

• Return on investment varied and function of serious game’s type

Page 11: How much is a good serious game costing?

3. Understanding what is a GOOD serious game

Page 12: How much is a good serious game costing?

Check the content

• Sharpness of the message

• World an scenario fullness

• Liberty of action

• Fun

• Quality of design

Page 13: How much is a good serious game costing?

The 6th ingredient

Games’ effectiveness

• Teaching serious games Performance

• Marketing serious games Spread

• Sensitisation serious games Exposure time

Page 14: How much is a good serious game costing?

4. How much does it cost?

Page 15: How much is a good serious game costing?

Provider’s answer

• Price += Development x nb days • Price += Graphic design x nb days • Price += Sounds x nb days • Price += Game design x nb days • Price += Teaching method x nb days • Price += Project management x nb days • Price += …

Page 16: How much is a good serious game costing?

Simpler...

Price =Type of game

x( Technology

+ Quality

+ Length )

Page 17: How much is a good serious game costing?

EurekaPrice = J x (T + Q + L)

J // Type of gameSkilfulness / Aim J = 4000€Reflection / strategy / management J = 6000€Scenario J = 8000€Action J = 10000€

T // EXISTING TechnologyFlash 2D T = 0Flash 3D or boosted T = 13D Engine T = 2 (+ licence cost)Bad technology T = 3 (+ licence cost? very bad techno)

Page 18: How much is a good serious game costing?

EurekaPrice = J x (T + Q + L)

Q // QualityOptimisation Price Q = 0Good value for money Q = 1Best quality Q = 2

L // LengthFor every “one-use gaming hour” L += 1

Page 19: How much is a good serious game costing?

Cost “per hour”

Storytelling J = 8000€Succubus Technology T = 1Good value for money Q = 11 gaming hour L = 1

Cost = 8000 x (1 + 1 + 1) = 24000€

Page 20: How much is a good serious game costing?

Ma Cyber Auto-Entreprise

Storytelling + management J = 8000€ + 6000€Succubus technology T = 1Good value for money Q = 14 gaming hours L = 4

Budget = 14000 x (1 + 1 + 4) = 84000€

Page 21: How much is a good serious game costing?

Any questions?

[email protected]

www.jeuxserieux.fr

www.succubus.fr