how mobile technology is disrupting media
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PLENARY PANEL DISCUSSION: How mobile technology is disrupting media distribution modelsSession Chair: Colin Mukete (Spectrum Media Group, Chairman MTN Cameroon)
Speakers: Erik Charas (A Verdade, Mozambique)Emma Kaye (Mobile Entertainment Forum)Vincent Maher (Motribe)Justin Arenstein (AMI / ICFJ Fellow)
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PLENARY PANEL DISCUSSION: How mobile technology is disrupting media distribution modelsSession Chair: Colin Mukete (Spectrum Media Group, Chairman MTN Cameroon)
Speakers: Erik Charas (A Verdade, Mozambique)Emma Kaye (Mobile Entertainment Forum)Vincent Maher (Motribe)Justin Arenstein (AMI / ICFJ Fellow)
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THE NEW ORDERAdvertising is dead / long live advertising
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The business casedictates
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A shift in the balanceof Power
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The Creative Agency
The importance of IMPACT
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The MediaIndependantThe importance of REACH in a media proliferated world
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The Lead of Digital
The overlap of communication and business channels
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The Gap narrows
The age of measuring marketing’s success
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What this means…
You can’t be just a little bit digital
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In Summary
The dawn of the contemporary communications group