Mobile Research Conference

because we are curious...

Mobile interaction

• Interaction is part of our lives!

• Relationships only exist on the premises of interaction

• And just as in real life:

• It must be easy to participate

• It must not take too much effort

• Taking part in interaction should add value

• Interaction should be based on reciprocity

Mobile interaction

We are Valuewait, The Mobile Interaction Company

Valuewait

Valuewait facilitates mobile interaction for

• Mobile research

• Mobile marketing & sales

• Mobile solutions

Valuewait

• In the browser (“App in the cloud”) and with native Apps

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Valuewait Panel

• Panel of mobile respondents

• Who all have indicated when and how often they are available to participate

• And are invited to participate

• Participants are rewarded when they participate for spending time

Non panel

• Clients can also invite consumers who are not in the Valuewait panel

• Clients customer bases

• Publishers and media companies reach

• Any random consumer (passing by)

Mobile interaction: Everybody at your fingertips

Case

LRKC

• Independent knowledge centre

• Focus on The Netherlands

• Structural research in the different aspects of Life Rhythm, with goal to achieve an optimal balance in Life Rhythm

• New (technological) developments change people’s Life Rhythm and are the topics of research

Goal of research

• Diagnose how the usage of (mobile) ICT is impacting the way Dutch people experience “being on the move”, how this impacts their life rhythm and their overall happiness.

Research setup

• Research split up in two phases

• First phase: mobile research - N = 1.200

• Second phase: online dialogue - N = 600

Research setup

Mobile research:

• Approximately 60 questions divided into two sessions

• Two groups: man & woman

• All kinds of questions, including nested

• Picture response based on gender

Research setup

• Photograph assignment

• Respondents were invited with a Text message

• At their designated moment

• During their daily commute

• No Geolocation used

Examples

Examples

Photo assignment

• Take a photograph of the bag you are carrying with you

• E-mail this photo to Valuewait

• More than 450 photo’s received

• Photo’s provided nice insight in what people carry with them

Photo assignment

Results

• Insights in influence of modes of transportation on stress, Life Rhythm and happiness

• Insights in impact of activities while on the move on stress, Life Rhythm and happiness

• Insights in dimensions in travel time perception

• Typology of Dutch travellers based on how they prepare for travel and what they carry with them

Learnings

• Mobile research is powerful for engaging with people and capturing relevant data in a contextual manner

• Conversion to participation was excellent

• Mobile research decreased the data collection time

• Combining mobile research with an online dialogue provided for capabilities to clarify findings by extending the dialogue

Valuewait, The Mobile Interaction Company

Databankweg 18

3821 AL  AMERSFOORT

The Netherlands

www.valuewait.com