how mobile apps turn cloud computing into mobile cloud

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How Mobile Apps turn Cloud Computing into Mobile Cloud Krzysztof Burzyński

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Need for business development and increase of competitiveness are main reasons for implementing Mobile Cloud solutions. Traditional Cloud Computing is driven mainly by increase in IT effectiveness. - Mobile applications are not the method of accessing company resources, they are the key resource themselves! - Mobile Cloud assures access to business tools from various devices, independently from location on the public internet and at any time of a day. - LAN is not so important anymore. Desktop is just another interface to Mobile Cloud. Information security has to be assured in the cloud, in the transmission media, and in the end-user device.

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Page 1: How Mobile Apps turn Cloud Computing into Mobile Cloud

How Mobile Apps turn CloudComputing into Mobile Cloud

Krzysztof Burzyński

Page 2: How Mobile Apps turn Cloud Computing into Mobile Cloud

Copyright © Biznes Innovation 2014

About Biznes Innovation

Consultancy company, supporting enterprises through Innovation in the following areas:

business strategy

mobile technologies

sales and personnel management processes

development of personal skills

Page 3: How Mobile Apps turn Cloud Computing into Mobile Cloud

Copyright © Biznes Innovation 2014

Mobile Cloud = Cloud Computing + mobile application

- Cloud Computing moved processing into the cloud, but left LAN and users in the office

- Development of mobile applications reflectsneeds of empoyees outside of the office, when on the move

When in the office, quite often it’s easier to install and use a mobile app rather thenthe corresponding office or web application!

Page 4: How Mobile Apps turn Cloud Computing into Mobile Cloud

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Mobile Cloud applicatios

Support mobilization of employees and business processes

Reflect the rhytm of the job, enable 24/7 mode

Are independent from your particular location

Are independent from end-user device type, enable BYOD

Support higher standarization of the software workplace and fully remote support

Page 5: How Mobile Apps turn Cloud Computing into Mobile Cloud

Copyright © Biznes Innovation 2014

Mobile applications transformCloud Computing

Need for business development and increase of competitiveness are main reasons for implementingMobile Cloud solutions. Traditional Cloud Computing isdriven mainly by increase in IT effectiveness.

Cloud Computing Mobile Cloudview view

Shared folders -> knowledge management

VoIP telephony -> fixed-mobile convergent services FMC

CRM -> field sales force management (SFA, FFA)

Page 6: How Mobile Apps turn Cloud Computing into Mobile Cloud

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Mobile Cloud starts with SMEs!

• Cloud Computing of XaaS type is very attractiveto major enterprises

• Mobile applications boomed on the consumermarket

• Mobile Cloud develops strongly in the SME segment

• Major enterprises quite often focus on owndevelopment of dedicated mobile productivityapps

Page 7: How Mobile Apps turn Cloud Computing into Mobile Cloud

Copyright © Biznes Innovation 2014

Mobile Cloud value chain players

• Application developer

• Mobile Cloud platform hosting provider

• Application distributor

• Mobile Cloud sales organization

• Mobile device provider

• Mobile communications provider (operator)

Business customer

Mobile project should address all the elements in a comprehensive way!

Page 8: How Mobile Apps turn Cloud Computing into Mobile Cloud

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Integrator versus

• Revenue source:- HW/SW- integration services- technical support- limited advisory

• Promotes mobile appswritten „on-demand”

• Local suport mainly,

• Technical skillsrequired

• Revenue source:- no HW/SW- usage fees/subscription- suport services

included in usage fees- consultancy services

• Promotes „off-the-shelf” mobile solutions

• Mainly remote support,

• Business skills required

Mobile Cloudsales org

Page 9: How Mobile Apps turn Cloud Computing into Mobile Cloud

Copyright © Biznes Innovation 2014

Mobile Cloud –classical mistakes

• Assuming that IT dept. is a buying party, not the business

• Expectation that enterprises buy Mobile Cloud over the web. Actually, clients need a lot of business consultancyduring the process

• Neglecting security aspects

• Ignoring impact of other mobile applications used alreadyby the enterprise

• Weak performance of chosen devices

• Underestimating need for end-user trainings

Page 10: How Mobile Apps turn Cloud Computing into Mobile Cloud

Copyright © Biznes Innovation 2014

Mobile application securitymeasures

1. Dedicated mobile device management MDM environment

2. Security assured on application level with proper encryption and data transmissionprotection

3. Information access needs to be manager –access should be given only to those who need it

4. Minimize ammount of off-line data stored in the devices

Page 11: How Mobile Apps turn Cloud Computing into Mobile Cloud

Copyright © Biznes Innovation 2014

Do not mobilize like that!

• Mobilizing through browser access to officeapplications.

• Mobilize through mobile access to LAN, servers and disk space.

• Mobilize through development of own, dedicated applications mirroring your desktop environment.

• Mobilize, because tablets are cheaper thanlaptops.

Page 12: How Mobile Apps turn Cloud Computing into Mobile Cloud

Copyright © Biznes Innovation 2014

Mobile Cloud –impact summary

• Mobile applications are not the method of accessingcompany resources, they are the key resourcethemselves!

• Mobile Cloud assures access to business tools from various devices, independently from location on the public internet and at any time of a day.

• LAN is not so important anymore. Desktop is just another interface to Mobile Cloud.

• Information security has to be assured in the cloud, in the transmission media, and in the end-userdevice.

Page 13: How Mobile Apps turn Cloud Computing into Mobile Cloud

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