how meality achieved 2000% fan growth and 3% ctr increase with big data combine with facebook ads...
DESCRIPTION
Content has become the "Key Stone" to building a solid digital strategy. Not just social but overall marketing strategy. At JUMP 2013 held by eConsultancy Jan 30th in NY Troy Alan Dir of Marketing at Me-Ality and Chase McMichael CEO and Co-Founder InfiniGraph talk on how big data insights and marketing intelligence can grow and increase engagement with your fan base. See how 3.3 CTR and 2000% growth can be achieved as well as using trending content Hypercuration filtered on Photos amplifies your Pinterest with 50% consecutive growth. See video here http://youtu.be/e49QZD14EcQ Also see Fashion/Apparel analysis http://bit.ly/WjYpma and Fashion Women http://bit.ly/Yw1zna used in this presentation Danette Gossett @MarketngTidbits Successful brands are organized for #contentmarketing and social @ChaseMcMichael #cometoJUMP Aneta Hall @anetah TY to my fav #cometojump speakers: @jimsterne @ChaseMcMichael @TejP @jeffreyaallen @PaullYoung @JeffRagovin Bernice @pranavyadav Margaret Molloy @MargaretMolloy Intrigued by #InfiniGraph as content curation tool @ChaseMcMichael #cometoJUMP Margaret Molloy @MargaretMolloy Successful brands are organized for #contentmarketing and social @ChaseMcMichael #cometoJUMP Alisha Outridge @AlishaOutridge Facebook is an interest graph. Twitter is a conversation graph #ComeToJumpTRANSCRIPT
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How to Combine Facebook Ads and Content Strategy to Rapidly Grow your
Fanbase
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Goal: Grow Me-Ality fan base and source engaging content
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What Brands Are Driving Engagement ?
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INSIGHTS DIRECTS CURATION
Insight: Content themes over the industry shows what the consumers find relevant created validation on what should be created or curated.
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Content Identification - Trends
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INTEREST TARGETING
Fans most active with other brands provides the best interest to target Facebook ads on.
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SOCIAL MEDIA OVERVIEW
• July Analytics
SEM budget not funded
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CURATION DRIVES STRATEGY
• Hypercuration™ to discover which content in your niche is working the best.
• Are you doing similar things or what can you learn from the top performers?
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Content Types That Work
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CONTENT TIMING
Insight: Highest activity is lunch and just after work.
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WHAT’S HYPERCURATION™
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HYPERCURATION™• We’re achieving better success with Me-Ality in
the later part of the month as the data set to achieve affinity analysis and content discovery has grown and become more accurate.
• Additionally, posting better content over the past month has made some gains to Me-Ality’s EdgeRank which was abysmal to begin with due to the more transactional-based approach earlier.
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HYPERCURATION™
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CONTENT TRENDS AND PINTEREST
• Pinterest, achieved some outstanding results• Pinned 144 awesome pins to 9 amazing pinboards,
Followed everyone who entered Fit to Win who had a Pinterest account...
• Pin Hypercuration content to our pinboard, then posting the pin to Twitter, allowing our content marketing to get a double-whammy of Facebook and Pinterest impression from the same fan.
We got 2,394 followers - Now 4,094
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PINTEREST RESULTS
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Results Overview Fan Growth
70% consecutive
.Post
engagement increase by 10 X
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Troy Allen, Marketing Director, Me-Ality
Chase McMichaelCEO & Co-Founder, InfiniGraph, Inc.
Thank You
http://halffiction.com/ Marc Lefton