how marketers will be real social superstars
DESCRIPTION
Thoughts on achieving success in social business.TRANSCRIPT
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HOW MARKETERS WILL BE
REAL SOCIAL SUPERSTARS
photo by Ramon Vaquero
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Your Facebook page has many fans...
and digital team tells you that engagement is always high
photo by Roberto Portella
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photo by Larry Hamill
Your analytics dashboard says "viral conversations" on Twitter create a volume of emotions
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… and just a few minutes ago you had a great idea about Instagram
photo by Rui Caria
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Everything seems good. However, this is not a complete view of what you can achieve in social media
photo by Colors Tokito
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Should we re-examine the meaning of “social” as a source of data that will help build relationships?
photo by Colors Tokito
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and maybe for the whole company?
photo by Hideyasu Chiba
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NOT JUST MARKETING !
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WHY ?
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Because the definition of social media from the marketing perspective is not the forest; it’s just the tree.
photo by Don Farral
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photo by Drew Reynolds
People have started distancing themselves from anything reminding them of marketing, communications or customer service
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Meanwhile these and even more are what create the total experience of the brand, because…
photo by Arnaldo Medeiros
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The interesting part begins when you use social media data in order to create unique experiences on any possible channel
photo by massimo margagnoni
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This should be considered as the future of marketing
photo by martin rak
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photo by juan devillalba
Assuming you are a brand that holds the secrets of social media is not enough
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Nothing social is some sort of professional expertise
photo by yusuke sakai
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It’s the way companies should be “run”
photo by yusuke sakai
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It should be a part of business strategy, integrated with CRM, because…
photo by yusuke sakai
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The brand and the employee experience provide specific R.O.I
photo by owen smith
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HOW ?
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photo by marcus hausser
By energizing the brands after motivating employees to socially engage both in and out of the company
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AT LEAST THE REWARD IS...
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Valuable social interaction data, deep trust from consumers feeling that they are understood, counted upon and included
in planning
photo by amin roshan afshar
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BUT WHAT IS THE KEY FOR THIS ?
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Our transformation from social media expert to a Change factor
photo by leon leijdekkers
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Because Social Media is the future of business tranformation
photo by Tokito colors
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And marketers who lead social innovation will be the real social superstars
photo by Ramon Vaquero
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THANK YOUprepared by Giorgos Anastasiou
http://www.avakon.com/