How Live Media is Revolutionizing Our Current Events

Session Speakers TODAY’S HOST:

Don TerrySpredfast @donlterry

Shawn SilvermanTwitch

@Phenteo

Heather PinkNFL

@heatherpink2

The Audience is Bigger than You

ThinkDon TerryVP Sales, Media &

SportsSpredfast

@donlterry

Live TV + Social Media = Engaged Viewers

“While 79% of the U.S. population has some

sort of pay-TV service, 78% now subscribe to at

least one streaming video-on-demand

service.” - Ooyala Videomind, PwC survey

Social Streaming Increasing Engagement

Live Social Capabilities Active Engagement

Politics/NewsSports Leagues Gaming/EventsBroadcast TV

Global Social TV Market worth $256.44 Billion by 2017

– Markets & Markets Report

Social TV is Ubiquitous

#SmartSocialLive● Increased Tune-in, loyalty and

earned media – Expand audience

● Huge opportunity to curate UGC

● Opportunity to deliver various short form content for social during events

● Carry thru post event● Real-time tagging by audience

e.g. breaking events during games, shows

● Emotionality helps measure and change conversation during Live Events

Live Streaming to the Masses

Social media outpacing TVShawn Silverman

Director of Social Media Marketing

Twitch@Phenteo

241,441,823,059Minutes streamed on Twitch in 2015

459,366 YEARSNo, that’s not a typo!

#LiveStreaming on Twitch● Live streaming is fast becoming more

important and growing faster than traditional TV

● Most impacted: Brands interested in video games, social entertainment, and pop culture

#LiveStreaming on Twitch● 100+ MM Monthly

Unique Viewers● 2.1 Million Streamers● Over 30% of users

watched on mobile

Tools necessary for streaming (Alerts, Panels, newsfeed)

Subscriptions, Ads Revenue, and Bits

(cheers)

Marketers have direct access to their customers

Empowering Content Creators

Movies / TVLive Events Creative

Streaming More than Games

#Cord-Cutting● Almost all

entertainment can be found online!

● Major events live stream to give instant news and releases to their customers

● Political events are going after a larger and potentially different audience!

20128.5 MM Viewers

1.1 MM Peak Concurrent Viewers

201332 MM Viewers

8.5 MM Peak Concurrent Viewers

As reported by Riot Games

The Rise of E-sports● In 2013 over 32MM fans tuned in to watch a sold out Staples

Center for Riot Games’ League of Legends Worlds Championship

Walk Away with Live Streaming First● Fast becoming more

important than traditional TV

● New Revenue Streams / Direct Access to Customers

● Cord-cutting

Live Event Integration with

BroadcastingHeather Pink

ProducerNFL Network / NFL

Media@heatherpink2

The first streamed NFL game on Twitter got over 2M views.

NFL Scouting CombineSuper Bowl 50

NFL Tentpole Comparison

Let’s think of them this way...

An Event with a Life of its Own

NFL Tentpole ComparisonNFL Owned Event

Life of its Own vs NFL OwnedNFL Tentpole Comparison

NFL Tentpole Keys● Strategy:

How are we going to stand out versus how do we make the event standout?

● Communication:Cross department transparency

● Execution:Go forth with your strategy and workflowsProvide a variety of content for the duration of the event

Super Bowl 50● Building Anticipation

over a single event● Wider Audience● Finding the Angle

Can be challenging over the course of a week

● AccessWithin LocationEvent Attendees

Life of its Own

NFL Scouting Combine● Facing challenges of

specific storylines ● Catering to a different,

diehard fan base● Exclusive Access

Player interviewsTake advantage of proximity

● Reach

NFL Owned Event

Broadcast Content with Campaigns

Broadcast onto social Preproduced / Graphic designed

Shareable / App driven

Social Content within Campaigns

“Never Miss a Moment” Mentality● Widen and differentiate content

across platforms● Use internal communication to

your advantage and part of your strategy

● Access, reach and ownership are key

Question + AnswerDon TerrySpredfast @donlterry

Heather PinkNFL

@heatherpink2

Shawn SilvermanTwitch

@Phenteo