how latency can kill the video experience
DESCRIPTION
How Latency Can Kill the Video Experience. Jason Thibeault, Sr. Director, Marketing Strategy at Limelight Networks. Real. The reason why your audience is leaving. ^. The reasons that people walk out of presentations. They leave for lots of reasons This is reason #1 This is reason #2 - PowerPoint PPT PresentationTRANSCRIPT
How Latency Can Kill the Video Experience
Jason Thibeault, Sr. Director, Marketing Strategy at Limelight
Networks
The reason why your audience is leaving
R̂eal
The reasons that people walk out of presentations
• They leave for lots of reasons• This is reason #1• This is reason #2• This is reason #3• Don’t you wish there weren’t any more reasons• And this is reason #5• And reason #6• Wow, when do these reasons end?• Reason #7• Reason #8• Reason #9• Reason #10• Haha are you still reading this?• Your eyes must be hurting by now. I mean seriously can you even get anything out of this?• Reason #11• Reason #12• There is no reason #13 because it’s bad luck• Reason #14• What’s this guy’s name again?• And you thought there were only 5…• What’s that, you want a few more?• Reason #16• Reason #17• Did you call your wife?• Reason #19• And the last reason• Reason #20
Latency
video
The silent killerA temporary 500-millesecond increase in page load time resulted in a measurable 20% drop in Google traffic. Page load times that are just 250 milleseconds slower than an alternative will send customers to competitors. For Amazon.com, each additional 100 milleseconds in page load time results in $750 million in lost sales.
Awwwwwwwwwwwwwww
Internet Congestion
Uber Congestion
Spamhaus
Improve “time to first byte”
CDN
Front-end
Reduce roundtripsCombine imagesCombine JavaScriptCombine CSS
Re-order requests Reduce payload even more
Minify CSS and JavaScriptAdd image compression
Increase concurrency
INCREASED REVENUES
10% increase in revenue (for every 1s of improvement)
12% increase in revenue (by improving page load speed from 6s to 1.2s)
5% increase in revenue(for every 2s of improvement)
50% more page views for fastest visitors (relative to slowest)
9% more traffic(for every 400 ms of improvement)
X
45%
Mobile
“The Multi-Screen World.” Google. 2012.
“The Multi-Screen World.” Google. 2012.
Strangeloop
Use fewer tripsPrioritize the order of elementsRight-sized rich media
Sto
rag
e
DIY Cloud
• Every day you serve 5,000 objects from cache• You have a cache-hit of 90%• That means 500 objects are retrieved from
origin EACH DAY• Multiply that by a global audience (say 6 pops)
and that’s 3,000 daily origin requests.
Ouch
Workflows
DIY
Cloud
How Latency Undermines Video
Internet congestion The front-end MobileStorage and workflows
and everything else surrounding your video
Adding video to your digital experience
Adding video to your digital experience
EEEK!
Video…
Sr. Director, Marketing StrategyLimelight Networks
p: +1 602-850-4871t: @_jasonthibeaulte: [email protected]