how journalists can use facebook and twitter
DESCRIPTION
These are slides for an Ohio Newspaper Association webinar on using Facebook and Twitter.TRANSCRIPT
How journos can use
Steve ButtryOhio Newspaper Association
April 11, 2012#ohnews
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• Listen to community conversation• Story ideas, tips• Search for people in the news• Report breaking news• Crowdsource all kinds of stories• Curate social discussion of news, issues• Community feedback & submissions
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Great for marketing & revenue, too• Distribution (posting links)• Building brand• Contests, promotions• Advertising
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Personal vs. professional use• Separate accounts OK but not necessary• Always behave professionally, even on private
accounts• Be personable on pro accounts• Presume boss (or future boss) will see all posts• Don’t bore pro audience
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• Many more users• Much info private• Tougher to search• Not as immediate
(less frequent updates)
• Engage, don’t intrude
• Great for breaking news
• Great real-time search
• Engagement not as intrusive
• Hashtags help w/ search, conversation
Options for journalists:• Use personal FB account, all or most
public• Journalist page• Enable subscriptions (decide which
updates are public)
• Connect w/ sources (balance, disclosure?)
• Check pages of agencies, people on beat• Crowdsourcing (ask on their pages as
well as yours)• Look for people in the news• Ask for permission to use photos
Searching Facebook:• Use advanced search (click in empty
search window)• Click people, pages to narrow by
location, biz pages, etc.• Search Google: “site:Facebook.com” then
search term (show search tools)Tips from Jason McDonald, JM Internet Group
• Follow officials & agencies on beat• Twitter Search (advanced)• Hashtags (regular & spontaneous)• Breaking news• Crowdsourcing• Live-tweet events
Live-tweet sports events
Bookmark this page
https://twitter.com/#!/search-advanced
Vetting tweeps, verifying info• Check full Twitter stream, profile• Connect on phone, in person• Check location (not 100% reliable)• Others verifying? Clusters, not echos• Photos? • Other sources, other tweeps• Ask, “How do you know that?”
More on verificationCraig Silverman tips:
http://www.cjr.org/behind_the_news/eight_simple_rules_for_doing_a.php
Mandy Jenkins tips:http://zombiejournalism.com/2011/09/b-s-detection-for-journalists
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Before the big story breaks• Follow lots of local people (replies,
retweets, check followers)• Join local conversation• Master Twitter search (advanced)• Promote local #hashtag taxonomy
(#okstorm)• Use Twitter routinely on your beat
When the big story breaks• Twitter Search
(advanced)• Connect w/ witnesses• Crowdsource• Tweet early & often• Seek verification• Address rumors (say
what you don’t know)• Seek photos
• Converse• Answer questions• Thank contributors• Promote fresh content• Link to new reports
(even competitors’)• Be human (fun where
appropriate)
Crowdsource
Say what you don’t know
What is curation?Museum curator:• Studies topic• Chooses relevant
content (other sources & museum collection)
• Authenticates• Groups related items• Provides context• Presents exhibit
Journalism curator:• Studies topic• Chooses relevant
content (social media, blogs, staff)
• Authenticates• Groups related items• Provides context• Presents collected
content
Time management• Integrate social media into reporting,
writing & editing processes• Use lists, TweetDeck, HootSuite to
organize the chaos• You can tweet & read tweets quickly• Invest some time• Decide what’s not important
Read more about it• stevebuttry.wordpress.com• slideshare.net/stevebuttry• @stevebuttry• zombiejournalism.com• [email protected]