how is your company adapting to changing consumers?
DESCRIPTION
http://dempseymarketing.com/journal/adapting-to-changing-consumers/ - Thanks to the Internet and the rise of social media platforms, consumers have changed their behavior, and their expectations of the companies they connect with. In this presentation you’ll gain the guidance you need to adapt to changing consumer expectations.TRANSCRIPT
How Is Your Company Adapting To Changing Consumers?
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© 2012 Dempsey Marketing
Source: “The New Multi-screen World” (Google)
© 2012 Dempsey Marketing
Source: “The New Multi-screen World” (Google)
© 2012 Dempsey Marketing
We See This
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1500
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4500
6000
April May Jun Jul Aug Sep
Non-mobile Mobile
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Mobile Trending Up
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300
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1200
Sep Oct Nov Dec Jan Feb Mar April May Jun Jul Aug Sep
Mobile
© 2012 Dempsey Marketing
© 2012 Dempsey Marketing
How To Adapt?
© 2012 Dempsey Marketing
© 2012 Dempsey Marketing
Source: http://www.emarketer.com/Article.aspx?R=1009385&ecid=a6506033675d47f881651943c21c5ed4
© 2012 Dempsey Marketing
Guidance For Our Clients1. Ensure their site is mobile-optimized
2. Digging into the data to garner client insights
3. Engage more with your clients
4. Look at the brand experience across all media types
5. Continuous optimization
© 2012 Dempsey Marketing
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