How is this Different from ACTION

• Still Access and Retention• More practices• New tool kit• Focus on finance

What is Going Well

• 2000 agencies signed up• Conference calls attended by 100-150

participants• Positive response to new direction

Where We Need HelpDissemination

Opportunity

• SAMHSA focus on business practice in light of health care reform and parity means the campaign message is timely

• Joint two day training between NIATx, SAAS and ATTC to use skills of all three organizations for train the messenger

Opportunity

• Two day training in Florida in February• Training will cover provider needs, technology

transfer practices, social marketing and critical elements of the campaign

Goal

To create a network of people that can become the base of experts in business management for the field to turn to in this transition time initially using the campaign materials, the ATTC dissemination and social marketing methods

Goal

To support the specialty care field as grant funds shrink and fee for service reimbursement grows

Second Opportunity

Two more ATTC NIATx Learning Collaboratives like the five that operated last year