how internet and social changed tv audience behavior and how to get them back. trt conference ankara
DESCRIPTION
The slides of my presentation at the TRT Conference on november 13th 2014 in AnkaraTRANSCRIPT
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How to get their attention back!
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Observing and exploring the web since 1992
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13 Years
38 Years
4 Years 3.5 Years 35 Days
Time needed to reach 50 million users!
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From broadcasting to Peer to peer
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Media Consumption = content consumption
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The big disruptors
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On demand
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Other disruptors
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http://www.statista.com/statistics/284503/turkey-social-network-penetration/
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Who uses Facebook in Turkey?
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Facebook in Turkey
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We get controlled
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Curation and aggregation
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ZITE - news aggregration
• Based on your personal interests
• Learns from what your read
• Includes social sharing
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Facebook as a aggregration tool
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Downside of algorithmic curation
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Algorithms
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Are we controlled by algorithms?
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Or is it the big money?
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The money is going online
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How about mobile?
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Just a matter of time
• Data costs
• Speed
• Quality
• Availability
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Oh No, we lost them!
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The added value
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For all audiences!
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Extra channel
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Connect!
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Stay connected
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User generated content
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Viewer influence and integration
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Participate from home
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Enhance the experience
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Go the extra mile
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Wrap up
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BE CREATIVE!!!