How I learned to build Apps

- My personal journey into building applications - Started as a designer and slowly migrated to becoming a developer / designer

Zack Siritwitter: @zacksiri skype: zack.siri

Yoobook.it

What I Do

- Artellectual Web Development Agency - codemy.net Web Development School - yoobook.it is our upcoming product for hotels

It all started with…

Cheqin

- Jouney as a application architect started with Cheqin - Hotel management software

Didn’t quite pan out the way I expected.

Lessons Learned

- I’ll be talking about some of the lessons I learned over the years - How someone who doesn’t have any technical background can get into building apps successfully.

Understand the Tech

- Either learn it yourself or hire someone really good to do it for you. - You’ll need a tech person on your team you can trust.

Can mean the difference between spending 300,000 or 30,000

It ain’t never gonna be ‘perfect’

- Get your software out the door early and often - Don’t spend years perfecting it because thats never going to happen

Launch - Refine - Repeat

Remember this?

- Gmail was in ‘beta’ for 5 frkin years!

Understand your target audience but don’t listen

to them

- find a problem you want to solve. - you can listen to your audience about the problems - they don’t know how to solve the problem, if they did they wouldn’t need your product. - you have to figure out the best way to solve the problem for yourself. - if you were in their shoe and had their problem, how would u solve it?

–Steve Jobs

“How does somebody know what they want if they haven’t even seen it?”

Build a good product

- there are many people out there doing crappy things - set yourself apart by making cool stuff - how do u define ‘good’?

KISS (Keep it simple stupid)

- People want a solution to problems not make more problems - Dummy proof

- its all about how your customers feel - the product, the price, the image, the brand - make your customers feel like superman - they have super powers

Accessible

- Your application should be easy to get started with - Don’t ask me 500 questions - This is not an interrogation - Lower Barrier of Entry

30 days Free Trial no credit card required

- People love free stuff - Let them try your stuff out

Good Customer Relationships

- Same as every other business - Good customer relationships can make or break you - Tell story about AirAsia

Questions?