how hyatt utilizes facebook messenger to serve their social customers

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Page 1: How Hyatt Utilizes Facebook Messenger to Serve their Social Customers

#SocialFirst™

Paul Johns
And add SOCAP logo
Paul Johns
lets add to the title slide SOCIAL MATURITY WORKSHOP
Page 2: How Hyatt Utilizes Facebook Messenger to Serve their Social Customers

Private resolution

12%, Overtakingsome channels

Small, test deployments

2-3% Contact center volume

Fully resourcedbusiness initiative

Consumers expect responses

Expectation of fullresolution in channel

Public Satisfaction

2015 was the year social service grew up

Source: As reported by Conversocial client

Paul Johns
I'd like to make this slide graphically more impressive but good to see here.
Page 3: How Hyatt Utilizes Facebook Messenger to Serve their Social Customers

Today’s Panelists

Dan Moriarty

Bryan HurrenStrategic

Partnerships Manager, Facebook

Messenger

Chief Marketing

Officer, Conversocial

Paul JohnsDirector, Digital

Strategy & Activation, Hyatt

Hotels Corporation@iamdanmoriarty @bryanhurren @paulj0hns

#SocialFirst™

Paul Johns
I'd like to make this slide graphically more impressive but good to see here.
Page 4: How Hyatt Utilizes Facebook Messenger to Serve their Social Customers

Thanks for joining us!

Stay tuned for moreWebcasts from

Conversocial

#SocialFirst™