how grayson thermal systems uses pinterest in b2b context
TRANSCRIPT
Who are we?Grayson Thermal Systems
GFN 289 Issue 2 22.04.13
We design and manufacture OE and aftermarket cooling and heating products for buses and coaches, specialist off-road vehicles and commercial vehicles.
From the heart of England, we serve customers in Britain and right around the globe including China, the US, Eastern and Central Europe and New Zealand. We have opened Grayson North America and Grayson Poland, and plan a further programme of satellite businesses across the world.
Social Media
GFN 289 Issue 2 22.04.13
Pinterest Stats
GFN 289 Issue 2 22.04.13
• Pinterest launch date: March 2010 (3 years old)• Total number of Pinterest users: 70 million • Percentage of Pinterest users that are women: 80%• Number of Pinterest business accounts: approximately 500,000• Monthly Pinterest pageviews: 2.5 billion• Percentage of total Pinterest pins are repins: 80%• Pinterest and Tumblr are among the “stickiest” social media sites, each
accounting for, on average, 89 minutes of time spent per month per user. That compares to 21 minutes monthly on average spent on Twitter, 17 minutes on LinkedIn, and just three minutes on Google+
Pinterest Stats
GFN 289 Issue 2 22.04.13
Types of Boards
GFN 289 Issue 2 22.04.13
Remember not everyone will be interested in the type of product or service that you offer. It is important to intersperse boards related directly to your company product or service as well as boards that are more focused on your company values, things that you like, the people within your company, etc.
Types of Boards
GFN 289 Issue 2 22.04.13
Types of Boards
GFN 289 Issue 2 22.04.13
Ease of Use
GFN 289 Issue 2 22.04.13
• The “Pin It” bookmarklet lets you easily pin things you find on websites.
• The dropdown menu is your navigation through your boards, likes, pins, etc.
• The category search feed is a great way to get inspired!
A few extra points….
GFN 289 Issue 2 22.04.13
• We found that pinning after 4pm results in higher repins and likes. People are getting home from work then and are logging into their personal computers.
• Starting or joining a shared board is a great way of increasing your followers.
• Unlike Facebook or Twitter, Pinterest users can follow all your boards or individual boards so it is harder to count your following. We do it based off followers of all of our boards as a guideline.
• Although many people say that Pinterest can be used for a B2B platform, it is majority used by consumers. Make sure to think carefully before starting Pinterest. Unless you have a product that appeals to the masses, it is going to be slower to increase your following.
• Pinterest can be linked to a Twitter account but cannot be linked to a Facebook page. Pinterest can only be linked to a personal Facebook account. If you link Twitter to Facebook, Facebook users can see your pins through your tweets.
A few extra points….
GFN 289 Issue 2 22.04.13
• We have found that spending 1 hour a week (spread evenly) is enough to manage Pinterest.
• Look at other companies in the same industry as you for inspiration.
• Pinterest is one of the more creative social media networks so if you are going to do it…..
Contact Details
GFN 289 Issue 2 22.04.13
Aishah [email protected] 700 5661http://www.linkedin.com/in/ajministerhttp://www.pinterest.com/graysonts
Any Questions?
THANK YOU!
GFN 289 Issue 2 22.04.13