how good social media and event technology enhance the event experience
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How Social Media and Event Technology enhance the
event experience
Josh Dry - Marketing Executive at ShowGizmo and Event Camp Organiser
@ShowGizmo #Convene2013 [email protected]
What are Event Camps?
• Started via #Eventprofs• #ECDU12, #ECME12 and #ECME13• Live Hybrid Events with remote
audiences• Event Profs around the World present• Sharing latest trends and technologies
@ShowGizmo #Convene2013 [email protected]
@ShowGizmo #Convene2013 [email protected]
What is the point of good Social Media for Events?
Not Social Media #101
Before, During and After
Used to help achieve your event objectives
Channels are open (whether you like it or not)
E.g.1 Crowd-sourced notes via Google Doc at NetHui 2012E.g.2 #susanalbumparty and #nowthatchersdead
@ShowGizmo #Convene2013 [email protected]
What is the point of good Tech at Events?
Make some otherwise timely processes streamlined i.e. Why we email
The unseen hero; registration systems, lead capture, event apps, voting handsets
What is happening at Convene 2013 today?
@ShowGizmo #Convene2013 [email protected]
Good Social Media and Event Tech make events better:
Example: See a Tweet see the Hashtag more Event Info (website, live stream link) watching stream Tweet a question get a reply!
Direct/Free/Fast/Educational/Feel-good experience for an otherwise non-attendee.
@ShowGizmo #Convene2013 [email protected]
What makes a good SMC?
Knowledge of Tech, Social Media and the event objectives
A SMC that can talk on camera and understands the audiences
@ShowGizmo #Convene2013 [email protected]
Use ShowGizmo for one or many events:
Achieving event ROIs through Social Media and Event Technology…
ReachEngagement with audience/ source to source conversations Keeping it digital (info and comms)Capturing these leadsUsing reportsStatus/Kudos
@ShowGizmo #Convene2013 [email protected]
Now is the time to mobilise
BYODSharing + Communicating DigitallyGreen and SustainableThe work that Event Apps can do…
‘The use of smartphones will continue to grow from 50% of exhibition visitors currently to 90% in the next two years’ – Feb Edition Exhibition News
Connect Create profile Upload info Search Favourite Facebook Twitter Plan Show info People info Downloads Schedule Venue map Notifications
@ShowGizmo #Convene2013 [email protected]
Plan your schedule Connect with the right people Download information Share what you find Provide feedback in real time
@ShowGizmo #Convene2013 [email protected]
For Delegates…
Delegates scan Exhibitor QR codes with the ShowGizmo scanner:
Leads for exhibitors Info straight to delegates phones
@ShowGizmo #Convene2013 [email protected]
For Exhibitors…
@ShowGizmo #Convene2013 [email protected]
Where are Event Apps headed?IPSRFIDARHUDFOTP
Where are they not headed?
RegistrationOwn internal social sideTo the nearest recycle centre
programmes
@ShowGizmo #Convene2013 [email protected]
Thinking Green and Sustainable
Digital communication / collateral is eliminating wasteNo Duplicated TechnologiesEliminating time + costs
Opportunities: Saving on your and their print costs (event in Middle East giving away $48 tablets)Virtual Goodiebags?
Live Polls: fully configurable by you, display results in real time
@ShowGizmo #Convene2013 [email protected]
Vote Now!
@ShowGizmo #Convene2013 [email protected]
There is Rapid Growth in both these areas!
New tool ‘Vine’Lanyrd / Slideshare / Storify / EsponceVideos still king1st Event App acquisition
How to Know/Find out about these?#eventprofs, LizKing, CorbinBall
@ShowGizmo #Convene2013 [email protected]
It’s what attendees want…You can reach them and they can reach youThe potential sharing reach of your contentIf you won’t your competitors will
@ShowGizmo #Convene2013 [email protected]
What success looks like……
It’s not just the experience either…
Success can be: attendance numbers (online), increased sponsor promotion, new leads captured (more or cheaper), new social connectios, demonstrating new technologies
Event Camp success: no budget thus no revenue. Reach and strength of knowledge shared
Success = all the ways it was enhanced
Your event is just around the corner…
Get the balls rolling in social and tech spaces…
Template Event Apps like ShowGizmo are ready now!
EMBRACE IT before and during
@ShowGizmo #Convene2013 [email protected]
And After?
Increasing the time of your event…
Leverage from what you have done… (Tweet Category, Event App reports and use of Technology reports!)
How the event achieved its ROIs through good social media and event technology…. what were your measures - what do results looks like?
@ShowGizmo #Convene2013 [email protected]
@ShowGizmo #Convene2013 [email protected]
Future proof your events today!
Think about your goals! Focus Event Tech and Social Media on ROIGive it a go!Feedback Loop: use reports and evaluations
‘If you don’t have an event app for your event by the end of this year, your attendees will be asking why’ – Corbin Ball, ABEE 2012
Everyone benefits: Attendees, exhibitors, producers, sponsors
@ShowGizmo #Convene2013 [email protected]
LIVE POLL RESULTS
@ShowGizmo #Convene2013 [email protected]
THANK YOU!
We are on stand #95, come have a chat about Event Tech, Social Media, Event Apps or your events…
[email protected] or @ShowGizmo
Use the app today and let us know what you think…