How Gatorade and Revlon Optimize with StickySticky September 2013

Digital Campaign for Gatorade: Viewability = 100%

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Yardbarker.com Sportsillustrated.cnn.com Nbcsports.com Scout.com Rantsports.com

Digital Campaign for Gatorade: SEEN range from 13% - 50%

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22%

50%

26%

22%13%

SEEN varied significantly between both sites and ad placements.

Yardbarker.com Sportsillustrated.cnn.com Nbcsports.com Scout.com Rantsports.com

SEEN range from 13% - 50%, with an average of 27%

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%

Avoid underperforming sites, and increase the average SEEN level with 43%

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22%

50%

26%

22%13%

Yardbarker.com Sportsillustrated.cnn.com Nbcsports.com Scout.com Rantsports.com

Digital Campaign for Revlon: Viewability = 100%

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www.glam.com www.glamour.com www.luckymag.com www.allure.com www.totalbeauty.com

Digital Campaign for Revlon: SEEN range from 9%- 65%, Average 27%

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14%

9%

33%

39%

16%

9%

10%

33%

65%

SEEN varied significantly between both sites and ad placements

www.glam.com www.glamour.com www.luckymag.com www.allure.com www.totalbeauty.com

Avoid underperforming sites, and increase the average SEEN level 47%

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14%

9%

33%

39%

16%

9%

10%

33%

65%

• Brands win by optimizing buy• Publishers win with high levels of ad engagement & larger ad buys• Agencies win by helping increase campaign value

www.glam.com www.glamour.com www.luckymag.com www.allure.com www.totalbeauty.com

Optimize your media plan with SEEN data. It’s simple.

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