how gamification can help your business

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Gamification, as research firm Forrester defines it, is “the insertion of game dynamics and mechanics into non-game activities to drive a desired behavior.” It can turn a relatively mundane task into an adventure. It gives people the purpose and the challenge they need to get motivated and involved by taking advantage of their human psychological predisposition to engage in gaming. It is a user engagement and behaviour change tool that succeeds where other tactics and strategies have failed. It is as useful for strengthening communication and engagement as for stimulating innovative thinking and new ideas. One of the main concepts of Gamification is the “reward system”. This means that, in order to get all the benefits of a gamified business, customers and employees should be rewarded with virtual items such as points, levels, badges, leaderboards etc. for performing specific actions (e.g. buying something, signing up, using the product, filling up their profile). Moreover, those virtual items should give access to exclusive privileges and rewards, such as discounts or prizes. The opportunity of earning badges encourages employees to work hard and helps customers feel appreciated. The biggest benefit you can have by implementing gamification in your business is loyalty! More loyalty from customers means increased business revenue. Engagement through mobile apps can also lead to more brand awareness as customers share information and updates via social media. Using gamification also gives businesses access to valuable data about customer behavior: what they buy, when they make a purchase, their contact information, etc. The incoming information achieved helps to better understand customers and to offer them a How Gamification can help your business 2015

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Gamification, as research firm Forrester defines it, is “the insertion of game dynamics and mechanics into non-game activities to drive a desired behavior.” It can turn a relatively mundane task into an adventure. It gives people the purpose and the challenge they need to get motivated and involved by taking advantage of their human psychological predisposition to engage in gaming.

It is a user engagement and behaviour change tool that succeeds where other tactics and strategies have failed. It is as useful for strengthening communication and engagement as for stimulating innovative thinking and new ideas.

One of the main concepts of Gamification is the “reward system”. This means that, in order to get all the benefits of a gamified business, customers and employees should be rewarded with virtual items such as points, levels, badges, leaderboards etc. for performing specific actions (e.g. buying something, signing up, using the product, filling up their profile). Moreover, those virtual items should give access to exclusive privileges and rewards, such as discounts or prizes. The opportunity of earning badges encourages employees to work hard and helps customers feel appreciated.

The biggest benefit you can have by implementing gamification in your business is loyalty! More loyalty from customers means increased business revenue. Engagement through mobile apps can also lead to more brand awareness as customers share information and updates via social media. Using gamification also gives businesses access to valuable data about customer behavior: what they buy, when they make a purchase, their contact information, etc. The incoming information achieved helps to better understand customers and to offer them a

How Gamification can help your business

2015

product/service in line with their needs. By knowing your customers better, you’ll be able to offer better incentives to keep them coming back.

Gamification focuses not only on customers, but also on your employees. It helps you create enjoyable experience, add vitality to the job and motivate your team day after day. But what about increasing the income? Gamification monetizes customer relationships. Brands don’t advertise. They are integrated as fun content and users are happy to play with them. Brands provide a non-intrusive and fun experience which rewards the user. Therefore, it incentivizes inherent motivation through

motivation through engaging achievements producing high levels of brand embedment.

So, if it is coherent with your goals and well implemented, gamification can lead your business to success, making you stand out while customers adore you!.

2015