How Freecharge scored big during World Cup with a Toll-Free number

CASE STUDY

Freecharge, India’s leading website for online prepaid mobile recharges & bill payments, has always focussed on unconventional advertising strate-gies to reach out to customers.

During the recent Cricket World Cup, the company saw a huge opportunity to promote its app through a fun campaign. A Cricket Challenge was de-signed to accurately predict the scores and win free rechargers. A Toll-Free Number (to be displayed in various media channels) was required to carry out the challenge, and reach out to people all over country.

Knowlarity’s Toll-Free Number was the perfect solution for this campaign. When a customer called on the number, an IVR played the question accord-ing to the match scheduled & the response from the caller was saved. Once the call got disconnected, an acknowledgement SMS was sent to the caller containing a promocode- 'CRICKET' and a link to download the app from the online store.

Super Toll-Free Number

Campaign Highlights

As many as 36,406 calls were made on the Toll-Free number between 21st Feb & 29th March. A total of 11,065 calls were received solely for the Indian Matches. With the average call duration of 40 seconds, the participation was quick.

How Knowlarity’s Toll-Free Solution helped Freecharge promote its app:

- Freecharge engaged people without charging them - Observed a drastic increase in app downloads in a short span of 37 days - It helped in tracking incoming calls and ROI - Increased customer engagement & loyalty - It helped the company attract more leads & build brand

Knowlarity’s Toll-Free solution helps to increase the number of leads by upto 40% and is a great marketing tool to be used across the verticals.

To learn how you too can benefit from Super Toll-Free Number, visit http://www.knowlarity.com/solutions/super-toll-free/

"We found the Knowlarity team to be really responsive and quick on their feet, they accommodated even the last minute changes, It was a pleasure working with them" -Ashish Virmani, AVP, Marketing at Freecharge