how firmware over-the-air (fota) can increase m2m adoption€¦ · yoram berholtz, director of...
TRANSCRIPT
Yoram Berholtz, Director of Market Adoption
November 2013
© 2013 Red Bend Software - Confidential
How Firmware Over-the-Air (FOTA) Can Increase M2M Adoption
Red Bend Software,Leader in Mobile Software Management
© 2013 Red Bend Software - Confidential 22
1.75 billion devices 1.75 billion devices 1,300+ models1,300+ models
OTA
Delivery
What is FOTA – Firmware Update Solution
Update PackageSource
Image
Performs Device UpdateGenerates Firmware Update
Package
© 2013 Red Bend Software - Confidential
Target Image
vRapid Mobile Update Generator extracts only the essential differences between versions
vRapid Mobile Update Installer applies the new file to the existing software image on the device to create an updated version
Generated Target Image
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Software Management Center is used to plan, run, optimize and monitor the update campaign
Manufacturer Trends and Challenges
Decoupled software from hardware
Entrance of Android in M2M
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Entrance of Android in M2M
Device life cycle
Operator Trends and Challenges
Device and OS fragmentation
Complex M2M value chain
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Complex M2M value chain
Cooperation and alliances
� FOTA helps Operators and OEMs to :
▪ Avoid software recalls
▪ Decrease the software fragmentation
▪ Improve customer experience
Lessons from the Mobile Industry
© 2013 Red Bend Software - Confidential
▪ Improve customer experience
▪ Decouple the software cycle from the hardware cycle
▪ Reduce time-to-market
▪ Overcome value-chain complexities
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� Why it is Successful?
▪ Mobile value-chain is committed to FOTA
▫ FOTA exists in almost every type of device
▫ Consumers demand it
Lessons from the Mobile Industry
© 2013 Red Bend Software - Confidential
▫ Consumers demand it
▫ Operators and OEMs perform updates
▫ OS vendors release frequent updates
▪ An excellent track record
▪ Proven ROI
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Big Brands Provide OTA Updating
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Over-the-air update is the best approach to get the highest adoption
FOTA
� Find the right use-cases
� Start with segments with less complex value-chain
� Identify customer requirements for FOTA
FOTA Proliferation in M2M
© 2013 Red Bend Software - Confidential
� Technical challenges can be overcome with innovative solutions
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The Solution: vRapid Mobile® Fuse™
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Concentrator
CAN/GPRS..
ECU/AMR…
Summary
� The M2M market volume is increasing significantly
� M2M Operators and OEMs are experiencing some
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� M2M Operators and OEMs are experiencing some challenges that can restrain M2M adoption
� FOTA can help to increase M2M adoption as it did to the smartphone and tablet market
© 2013 Red Bend Software - Confidential