How effective is the combination of your main product and ancillary texts?

Script:

Push and pull factors: the video the mask adds to an enigma code so they will not know who it is so they will want to know who it is.In the ancillary products the pull factor is the patterns and the colours as they work well together and give the audience something to engage their minds and breaks up the colours so they are not looking at the same thing all the time. Also the picture on the digi-pak you are unable to identify who the person is so links to the video as you don’t know who is under the mask

The colour link between the digi-pak and the poster is the same but just a slightly different shade as the digi-pak is slightly darker than the poster and the digi-pak has different factors to make people look at it other than the colour like the poster were the main pull factor of the poster is the bright contrasting colours.

For the poster I have added a couple of social network adds as they are a cheap for advertising and allow the audience to identify more with the product.

The colours of the digi-pak are repeated in the poster as well as it is a visual link between the 2 so engages the audience more as it will be easy to see the link between the two.

From the uses and gratifications theory the video will be used to entertain and used as a social interaction as it has a good enigma code as the main antagonist has a mask so people will use this as a talking point. But the poster is going to be used as an information point in giving people knowledge on when it will be released, how to find out more by the website information and where you can buy it from

I would release the poster first as it would raise hype around the video and digi-pak so people would know when it is coming out so they might go and buy it when it is released. I would release the video on the internet as this is where the majority of the target audience is likely to obtain their music. Then after the video has been released online the digi-pak will be released as people would want to obtain the cd after hearing and seeing the video so they would like to own the music track.