how ebay established the internal and external credibility of their sourcing team

Journey of ebay MP: Our story including failures, successes and even the kitchen sink!

Connie Bustillo – Our Story Rocky Gonzalez – Day in the life of a sourcer at ebay Cherie Smittle – How to find purple squirrels & getting them interested 2014

ONCE UPON A TIME...

The Plot - The purple squirrel

The Main Characters –Sourcer –Recruiter –Managers

The Scenario

The Journey of ebay MP : Our Story 2

CHARACTER AND SETTING DEVELOPMENT THE SOURCERS BEFORE

Invisible to the Hiring Manager

Invisible to the Candidates

Sourcing Strategy –Posting and Praying –Job-boards


CHARACTER AND SETTING DEVELOPMENT THE RECRUITERS BEFORE

Negotiate Win-Win

Few Purple Squirrels lots of reqs

Paper Pushers and Administrators


CHARACTER AND SETTING DEVELOPMENT THE HIRING MANAGERS BEFORE

Innovate and build next big thing

Little time for staffing

Buried in Paper –Wanted more resumes

due to fallout of candidates Lost trust in Talent Acquisition

Recruiters lost faith in sourcers


OPTIONS: FIGHT, QUIT OR COMPLAIN?

Personal Choice

Analyze current situation

What do we need to hire great candidates ASAP –Sourcers –Recruiters –Hiring Managers

Create an Action Plan –Process –Strategy


OUR KITCHEN SINK THEN


CONFRONT THE BRUTAL FACTS THE “THEN” PICTURE


Candidates Submitted 1040

Total No Interest 515

Total Phone Screened 486

Total Onsite Interview 202

Total Offers 49

49.52% 46.73%

19.42%

4.71%

0

100

200

300

400

500

600

Total No Interest Total PhoneScreened

Total OnsiteInterview

Total Offers

Candidates Submitted: 1040

Days to Close a req 90-180

HOW DID WE IMPROVE?

What is our goal? Hire Great Candidates in the Shortest Time!

Hiring Manager: Hire –Fewer, more qualified resumes

Sourcer: Find Great Candidates

–Need access to HM –Knowledge of the team –Knowledge of the market –Knowledge of technology


Recruiter: Close Candidate –Become a team! –Needs great candidates –Focus on selling team,

and eBay MP –Comp analysis

OUR PROCESS

•Research, Research, Research!

•Intake Meeting with HM, Recruiter and Sourcer

•Find candidates that WOW

•Screen Candidates

•Require Managers Participation

•Be a United Front with the Recruiter


OUR STRATEGY SPECIALIZED SOURCING If you needed brain surgery would you go

to a Brain Surgeon or a Generalist?

Specializing allows us to develop a depth of expertise

Today’s candidate market can be compared to the jungle.


OUR STRATEGY PRE-SCREENING/PRE-QUALIFYING CANDIDATES We know what it takes for a candidate to be successful in

groups we support!

We can identify the true level of expertise a candidate possesses

Intuition has been honed from repeating screening/pre-qualifying process

Able to call out the “red flags”


OUR STRATEGY QUALITY VS QUANTITY

We pride ourselves in not forcing square pegs into round holes.

•Know what our Hiring Managers are looking for and the culture of each group

•Work Closely with Hiring Managers

•Set Realistic Expectations

•Sourcing Specialist Commits


OUR CURRENT KITCHEN SINK


SIDE BY SIDE


49.52% 46.73%

19.42%

4.71%

0

100

200

300

400

500

600

Total NoInterest

Total PhoneScreened

Total OnsiteInterview

Total Offers


20.61%

74.02%

28.57%

13.80%

0

100

200

300

400

500

Total No Interest Total PhoneScreened

Total OnsiteInterviews

Total Offers


Then Now

Days to Close a req 90-180 Days to Close a req 14-90

HAPPILY EVER AFTER... THE NOW PICTURE • Managers

• Talent Acquisition at eBay is the best I’ve ever worked with! • Continuous love notes • Get results

• Recruiter • Can focus on closing deals! • Trust Sourcers completely • Present a united front

• Sourcing • Expert in discipline • Empowered • Thinking of next steps in evolution

• Process • Well established SOP • SLA


A DAY IN THE LIFE OF A SOURCER AT EBAY By Rocky Gonzalez

SOURCER FUNCTION AND PROCESS

We support our Teams by discipline •Product Management •Java Developer, Platform •Front-end Developer, Design •Data and IT Ops

Our Process • Identify/Research our customer • Intake Meeting •Candidate Research/Sourcing Overview •Screening/Qualifying Candidate •Status Meetings

The Journey of ebay MP : A day in the life of a Sourcer at ebay 18

INTAKE SESSION: IDENTIFY CUSTOMER/RESEARCH

Research Manager/Team – What organization do they support?

– What is their contribution to ebay?

– What school did they attend

– What we know about them?

– LinkedIn profile up to date? What groups do they belong to.

– Main players in the group

Prepare for Intake session – Review job description, create questions

– Pre-strategize with Recruiter The Journey of ebay MP : A day in the life of a Sourcer at ebay 19

INTAKE SESSION: MEETING Introductions

–Recruiter will open the meeting discuss process and roles

Ask questions –Team: Selling Points, Products Produce, Initiatives, Team Size, Culture –Position: Why position open, What they will be doing, What stands out

on a good resume, Skills Required, Level, Degree, Priority – Interview Process: number/type of interviews, timeline

Present candidates based on your research (low hanging fruit, ATS, current pipeline)

Did you meet the mark on sample candidates? If not, what are they missing?

Give Manager homework: Request to connect on LinkedIn, is their profile updated, share positing to their network.


INTAKE SESSION: SETTING EXPECTATIONS

Expectations –Number of resumes they can expect per week

Importance of Feedback


STAND BEHIND YOUR CANDIDATE PROCESS

Submittals: Stand behind your candidate!

Recalibrate: Did candidate make it to 1st round Phone Screen? No? Why?

The hand off: Recruiters are responsible for the candidate experience once they have made it to the onsite round of interviews.


SCREENING/QUALIFYING CANDIDATES EFFICIENTLY

Phone Screen Template –Create a template using efficiency tools

–Base the template on the manager’s “Must have’s”

–Questions that are always on the template • Interview Landscape •Degree •What is important to them •Reason for leaving their current company •Why do they want to work for ebay •Availability to start •Employment Authorization

Prep candidate for interview expectations


Efficiency Tools we use: • Quick Steps • Outlook Templates • Signatures • OneNote

PERSONAL PATH TO EFFECTIVE SOURCING

The beginning: NO SOP, poor communication, etc…

So what changed?

Communication/Team Structure/Process

Research

Engaged more with candidates

Summary: Never stop learning or asking questions!


FINDING PURPLE SQUIRRELS AND MORE IMPORTANTLY HOW TO GET THEM INTERESTED By Cherie Smittle

WHAT IS OUR STRATEGY?

•Targeting Competitors

•Follow industry trends & news

•Sourcing Competitions

•Probing & Listening when talking with candidates

•Variety of Tools/Sources

The Journey of ebay MP : Finding purple squirrels and how to get them interested 26

2013 SUBMITTALS: SOURCES USED

Total = 516

Github (23) Linked in (156)Meetup/Conference (18) Referral (139)Behance (15) Google/X-ray (73)Twitter (8) ATS (53)Facebook (5) Stackoverflow (26)


SOURCE OF HIRE

0 2 4 6 8

ReferralLinked in

Google/X-rayATS

StackoverflowGithub

FacebookMeetup/Conference

BehanceTwitter

33 Hires

33 Hires


CONNECTIFIER

• Install on your browser (Chrome, Firefox, IE) • Find a profile on any social site • Automatically displays contact info


Gives you the contact info, social sites and websites of the person you are viewing.

How do you use it?

MEETUPS & CONFERENCES

Conferences: –Search for keywords AND conference in your favorite search engine –Look for the speakers, search for Twitter hash tags (#)

Meetups: –Search for meetups using keywords. –Join the meetup to be on the distribution list for future meetups.


Find people who are passionate without attending.

How do you use it?

MEETUPS IN ACTION


FACEBOOK GRAPH

•Search using keywords –who live in, work at, graduated from

•Perform an X-ray search

•Send a tailored message


Semantically search facebook for talent & user groups

How do you use it?

FACEBOOK GRAPH IN ACTION


TWITTER

• Boolean Search • Perform an X-ray search • Use Twiangulate to find more people

• Content is temporary results are real-time • Topsy & IceRocket to go further back


Find passive candidates and learn more about them.

How do you use it?

TWITTER BEST PRACTICES

• Join in on conversations

• Tweet (Post) and retweet (RT)

• Follow 80/20 rule

• Limit hash tags (#)

• Search for conferences


TWIANGULATE

4 ways to search: • Keywords • People who are followed by folks you know • People in reach of your target candidates • Followers of people you feel would have a good network

• Paul Irish (@paul_irish, expert in Web Tech) and John Resig (@jeresig, creator of Jquery)


Analyze the followers of any twitter user to identify more passive candidates and hidden networks of influential people.

How do you use it?

TWIANGULATE IN ACTION


Must have 2 Twitter handles for all but Keywords

HOW DO YOU GET SQUIRRLES TO CHASE THE GOLDEN NUT?


It all begins with the first

communication whether it be an

email, inMail, IM, text, or phone call.

You need to

personalize it!

GUIDELINES FOR A COMPELLING EMAIL/inMAIL


Subject Line

Goal is to get them to open the

email! Name Drop,

Answer Question

Personalized Intro

Best messages are about them; their passions &

interests

Body

Give them a reason to connect

What’s in it for them?

Action

Ask for availability to speak NOT for a resume.

STEPS TO GET THE CANDIDATE INTERESTED

j

• Elevator pitch • Personalize what you are selling • Get excited!

• Follow up email • Give feedback • Tickler Call • 1st runner up

t Sell

Follow Through


• When first engaging a candidate you need to personalize your communication (email, inmail, text, IM, facebook, tweet)

• Pick up the phone and contact them (work, cell, home) referencing the communication just sent.

Personalize • What the candidate is looking for? • What would pique their interest for them to

leave? • Listen for issues

Probe & Listen

HOW WE HAVE SUCCEEDED

•We believe in our process •Work together as a team! •Communicate •Specialized Sourcing •Research •Focus on Passive Candidates •Creative Sourcing •Personalize, Listen, Sell, Follow Through The Journey of ebay MP 41

If you would like to learn more please connect with us on

Connie Bustillo, Rocky Gonzalez, Cherie Smittle

The Journey of ebay MP 42

how ebay established the internal and external credibility of their sourcing team

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