HOW DOES YOUR MEDIA PRODUCT REPRESENT PARTICULAR SOCIAL GROUPS?

Ellie Lathrope

Contents

Social Group Defined Front Cover Analysis Contents Analysis Double Page Spread Analysis Competitor Comparison

Social Group

New Affluent Workers – This is the chosen social group I feel fulfill the purpose of my Dance magazine most effectively.

This youthful class group is economically secure without being well off

These people have high scores for emerging culture, such as watching sport, going to gigs and using social media

They do not tend to participate in highbrow culture, such as classical music and theatre

People in this group are likely to come from a working class background

Many people in this group live in old manufacturing centres of the UK in the Midlands and North West

A social group is a collection of people who interact with each other and share similar characteristics and a sense of unity.

This class group is sociable, has lots of cultural interests and sits in the middle of all the groups in term of wealth.

Front Cover Analysis

My feature article photograph offers a view of a 16 year old female who boldly represents an affluent worker by her youthful image and the sunglasses portraying the emerging culture of dance and festival.

The name ELSYIUM is defined as ‘a state of happiness’. This visually links in with my social group as affluent workers are very socially wealthy people whom tend to make the most out of life.

‘Ibiza Madness’ really revels the true essence of this social group. They don’t so much participate in highbrow culture events and instead enjoy the active, outgoing partying life.

The true reflection of my culture I feel is revealing in my colour scheme. The manic chaotic background blends of varies colours represents the state of mind of a affluent worker, and there energized wild way of life.

Contents Analysis

The image of a mixer was placed purposely as the affluent workers are more into practical items rather than simple. It reflects on my genre of ‘DJ’ and this piece of technology would be an interest to this social group.

I purposely designed my layout this way as due to affluent not being a highbrow culture, it was important to consider the way they study and read a article. From my study, they like to take there time and prefer simplistic to more complicated and therefore this was how I produced it. I referred to many different types of DJ’s and musicians throughout my contents page to effectively draw in this social group considering they are the type of artists they would be interested in.

Double Page Spread Analysis

The house style of my double page spread reflects on a very dark and mysterious theme, conveying the view of my dance/house music genre. A typical affluent worker would get drawn in to this type of style, due to there interest in emerging culture and practical interests. I purposely produced it like this considering elements like colour scheme, font size and colour to appeal to them. My article

content is based on two new and upcoming clubs. Affluent workers are interested in new and successful services and products. I used a interesting range of vocabulary and in doing so chose words which I felt were easily understood but yet appealing to the eye.