2) HOW DOES YOUR MEDIA PRODUCT REPRESENT PARTICULAR SOCIAL

GROUPS?

Digital Natives are the children who were born into and raised in the digital world. As technology is

developing and expanding every day, children and teens are mostly all “native speakers” of the digital

language of computers, video games and the Internet. Instant access of the internet from many different

media platforms (e.g phones, laptops or tablets) where ever one may be, contributes to it’s success and

popularity.

Social networking is a powerful source, used by millions of people each and every day. It consists of popular sites like Facebook, Twitter and Instagram

which allows you to interact with people all around the World, whether it be posting pictures, exchanging

information or sharing interests and hobbies.

DIGITAL NATIVES

IN RELATION TO MY MAGAZINE…

I included this in my contents page, encouraging readers to use social networking sites to search for ‘Escape’ and keep up with the

latest news and reviews.I made use of a hash

tag on Twitter meaning that if viewed by

enough people, it can ‘trend’ and be seen by millions of people all

around the World. This will encourage others to find the source that the hash tag is coming

from (which is my magazine), thus

making my magazine more well known and

reaching out to my secondary audience.

Again, here Ihave encouraged readers to visit our website wherethey can seemore, apply for competitions and subscribe.

What is a fandom?

The term “fandom” is used to refer to the collective fans of something such as a music artist, sport, hobby, or series of books. Typically, the members of a fandom feel interconnected by their common interests, and a fandom can often be a subculture as well. Only the most devoted fans are included in a fandom, separating them from people who may casually enjoy the thing in question.

For example… Directioners = fans of One Direction

Beliebers = fans of Justin Bieber

Sheerios = fans of Ed Sheeran

FANDOMS

IN RELATION TO MY MAGAZINE…

On my front cover, I have included an issue number. Only regular readers and those who have subscribed will have an understanding of what is included in each issue. Thus they have

BRAND LOYALTY.My main featured artist is called Tyger. Her name represents her fierceness as an artist. Tyger’s fanbase would be similar to that of Rihanna (Rihanna Navy) or Rita Ora (Ritabots) due to their similarities in gender, age and style.

Tyger’s fanbase could be known as ‘cubs’.

A youth subculture is a youth based subculture with distinctive styles, behaviours and interests. They offer an identity outside of social

institutions such as family, work, home and school.

Common interests, dialects and slang, music genres, social class, ethnicity and gender can all be important factors.

The study of youth subcultures often consists of looking at symbolic references attached to clothing, music and other visible affections by

the members and how these symbols are interpreted by those from the dominant culture. For example, those from a punk subculture tend to wear facial piercings and have colourful mohicans. To those from the

‘dominant culture’, this may seem odd and appear unattractive or scary.

Sub cultures in music consist of hipsters, punks, metalheads and ravers; all consisting of a community within them with

similar tastes.

YOUTH SUBCULTURE

Mainstream:An individual classed as being ‘mainstream’ is one who has the

ideas, attitudes, or activities that are shared by most people and regarded as normal or conventional. It can be defined as, ‘the

prevailing current of thought, influence, or activity’.

This group of individuals can act as a suitable audience for my pop magazine and artist, Tyger as mainstream music denotes music

that is familiar to the masses (like pop music).

Opposing mainstream music is the music of subcultures. This exists in virtually all genres of music and is found commonly in

punk rock, indie rock, alternative/underground hip hop, anti-folk and heavy metal, among others.

IN RELATION TO MY MAGAZINE…

In my magazine, there is not one particular social group being presented. Like discussed on the previous page, it can be argued that youth subcultures link to music genres as each community within a fan base of a musical genre (e.g punks, rockers) share similar interests, tastes and hobbies as a social group does also.

TYGER

My featured pop artist Tyger, can be compared to the likes of Rita Ora.

They are both glamorous, keep up to date with style and are not afraid to start their

own trends.

Tyger would reach out to readers who share these characteristics, but also after reading

her article in my magazine and

understanding her background and

experiences, she would reach out to an audience

who too have been through tough

experiences and aspire to grow and learn from their mistakes as she

did.

My other featured band, ‘Pic ‘n’ Mix’ have a very unique style.

PIC ‘N’ MIX

They can be argued to appear alternative, here with one pairing a smart shirt and chic blazer with a pair of louboutin trainers and the other in a casual top with black skinnies and brogues.

Pic ‘n’ mix choose songs to cover from all different genres and make them their own. In my magazine, they can be seen to be promoting their own single ‘deepest darkest secret’ as they continue to find their own ‘sound’.

Like their quirky style and music, they can reach out to a wider audience, including individuals from different social groups who are not afraid to show off their individuality.