how does my business benefit from an active google+ page?
TRANSCRIPT
My Business
How does my business benefit from an active Google+ page?
Social Benefits
Google+ provides some useful social benefits and features
300 Million Monthly Active Users
Allowing Google+ to be great for…• An additional channel to reach current customers• Extended reach to find and acquire new customers
Communities
Great for employee groups or topics of interest related to your industry.
Events
Get the word out about your next big event and send reminders.
Streams
Search for keywords by post, events, photos, pages, and more.
GIFs
Unlike Facebook, animated GIFs work on G+, which often make for engaging and viral content.
SEO BenefitsDon’t forget, G+ is Google’s social media platform. Having an active G+ page can provide several SEO benefits for your business.
G+ Activity
G+ reviews, comments, shares, and even +1s all improve your search rankings.
G+ Content
G+ content (like posts) can actually appear as search results (each post has its own unique URL).
G+ Reviews
G+ reviews can appear in search results and can also increase your chance to appear in the carousel.
G+ Authorship
G+ Authorship allows your G+ headshot and profile stats to appear in the SERP for content you’ve written.