how does media influence your decisions? 1. open your book to page 20. 2.number each line from 1- 13...

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How does media influence your decisions? 1. Open your book to page 20. 2.Number each line from 1- 13 on page 3.No homework tonight! If you were absent on Friday you need to schedule a time to take the mid term. Your tests are not yet graded. What are we doing today? 1. Identify the terms: stated message, hidden message and target groups. 2. Learn how to myth bust advertisements

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Page 1: How does media influence your decisions? 1. Open your book to page 20. 2.Number each line from 1- 13 on page 3.No homework tonight! If you were absent

How does media influence your decisions?

1. Open your book to page 20.

2.Number each line from 1- 13 on page

3.No homework tonight!

If you were absent on Friday you need to schedule a time to take the mid term.

Your tests are not yet graded.

What are we doing today?

1. Identify the terms: stated message, hidden message and target groups.

2. Learn how to myth bust advertisements

Page 3: How does media influence your decisions? 1. Open your book to page 20. 2.Number each line from 1- 13 on page 3.No homework tonight! If you were absent

Look at page 21.

• After reading the two paragraphs, we will answer the question :

Why do companies spend millions of dollars to advertisements their products?

Page 4: How does media influence your decisions? 1. Open your book to page 20. 2.Number each line from 1- 13 on page 3.No homework tonight! If you were absent

Write the following notes on page 21.

• What is a target group?

• A group of people who are more likely to buy a product.

• Lets look at• these products……• Who is the customer?

Page 6: How does media influence your decisions? 1. Open your book to page 20. 2.Number each line from 1- 13 on page 3.No homework tonight! If you were absent

What groups of people would these magazines target? Write your

answers on page 20.

Pre-teens Parents with babies

Teenage girls

10 11 12

Page 7: How does media influence your decisions? 1. Open your book to page 20. 2.Number each line from 1- 13 on page 3.No homework tonight! If you were absent

Companies persuade consumers by using well though out stated messages and hidden messages.

Copy on page 21.

What is a stated message?

It is the part of the ad

that you read.

Can you find the

stated message?

Page 8: How does media influence your decisions? 1. Open your book to page 20. 2.Number each line from 1- 13 on page 3.No homework tonight! If you were absent

On page 21 write:

• What is a hidden message?

• A feeling that is implied by words or the overall look ofan ad.

If you smoke Kools the girls will notice you.

Is that true?

Page 9: How does media influence your decisions? 1. Open your book to page 20. 2.Number each line from 1- 13 on page 3.No homework tonight! If you were absent

QuestionWhat is the hidden message?

• If you drink a Miller Light you

will have a great

body.

Is that true?

Page 10: How does media influence your decisions? 1. Open your book to page 20. 2.Number each line from 1- 13 on page 3.No homework tonight! If you were absent

What persuasive tack ticks are used to entice consumers ?

1. Open your book to page 23, number each line 113-22

2.Copy HW: Complete pages 22-23 in your Life Skills Book.

What are we doing today?

1. Review stated message, hidden message and target group.

2. Learn how to myth bust advertisements.

Page 11: How does media influence your decisions? 1. Open your book to page 20. 2.Number each line from 1- 13 on page 3.No homework tonight! If you were absent

Let’s review.

Find the stated and hidden message in this ad.

• Stated: “Catch of the day.”

• Hidden: If you drink

Captain Morgan’s Rum

you will get the girls

(just like fishing).

Is that true?

Page 12: How does media influence your decisions? 1. Open your book to page 20. 2.Number each line from 1- 13 on page 3.No homework tonight! If you were absent

Celebrity Endorsement

• Having famous or

well known people

support a

product. On line 1 write: Tiger Woods

Page 13: How does media influence your decisions? 1. Open your book to page 20. 2.Number each line from 1- 13 on page 3.No homework tonight! If you were absent

Bandwagon Appeal

• Where you aremade to think that everyoneis using a product.

On line 3 write: Bacardi Rum

Page 14: How does media influence your decisions? 1. Open your book to page 20. 2.Number each line from 1- 13 on page 3.No homework tonight! If you were absent

Sex Appeal

• Uses attractive models and implies that the product will make you more romantic or sexually attractive.

On line 5 write: Skyy Blue

Page 15: How does media influence your decisions? 1. Open your book to page 20. 2.Number each line from 1- 13 on page 3.No homework tonight! If you were absent

Maturity & Sophistication

• If you buy this product you will be more mature or grown up.

On line 7 write:

Grey Goose

Page 16: How does media influence your decisions? 1. Open your book to page 20. 2.Number each line from 1- 13 on page 3.No homework tonight! If you were absent

Fun and Relaxation

• The product wantsyou to believe thatyou will havemore fun.ON line 9, write:

Coors Light

Click on Coors ad for tv ad

Page 17: How does media influence your decisions? 1. Open your book to page 20. 2.Number each line from 1- 13 on page 3.No homework tonight! If you were absent

Popularity• This technique tends

to imply if you buy the

product you will be

popular.

On line11, write:

American Eagle

Page 18: How does media influence your decisions? 1. Open your book to page 20. 2.Number each line from 1- 13 on page 3.No homework tonight! If you were absent

Voice of Authority• Suggest that the product is thechoice of theexperts (dentist, doctors, athletes)• Who is the authority?On line 13, write:Excedrin

Page 19: How does media influence your decisions? 1. Open your book to page 20. 2.Number each line from 1- 13 on page 3.No homework tonight! If you were absent

Scientific Evidence

• Presents facts or

statistics to support

success of a

Product.

On line 15, write:

Genny Light

Page 20: How does media influence your decisions? 1. Open your book to page 20. 2.Number each line from 1- 13 on page 3.No homework tonight! If you were absent

Comparison on Tv

• Kindle VS iPad

• On line 17, write:

• Kindle vs iPad

Page 21: How does media influence your decisions? 1. Open your book to page 20. 2.Number each line from 1- 13 on page 3.No homework tonight! If you were absent

Demonstration

• Name the product

Write:

Tilex

On line 19

Page 22: How does media influence your decisions? 1. Open your book to page 20. 2.Number each line from 1- 13 on page 3.No homework tonight! If you were absent

The Deal Appeal

• These ads create a sense of urgency

and excitement by implying that this deal

is too good to pass up.

ON line 21, write: Kohl’s

Page 23: How does media influence your decisions? 1. Open your book to page 20. 2.Number each line from 1- 13 on page 3.No homework tonight! If you were absent

Let’s do an ad analysis on page

26• Product name:

Margaritaville Tequila

Page 24: How does media influence your decisions? 1. Open your book to page 20. 2.Number each line from 1- 13 on page 3.No homework tonight! If you were absent

A post card picture of a tropical

island.

Description

Page 25: How does media influence your decisions? 1. Open your book to page 20. 2.Number each line from 1- 13 on page 3.No homework tonight! If you were absent

Target group

Working adults (who need a rest)

Page 26: How does media influence your decisions? 1. Open your book to page 20. 2.Number each line from 1- 13 on page 3.No homework tonight! If you were absent

Stated Message

Page 27: How does media influence your decisions? 1. Open your book to page 20. 2.Number each line from 1- 13 on page 3.No homework tonight! If you were absent

Implied message

If I buy this product, I can feel like I’m on a vacation.

Not very realistic. Why?

Page 28: How does media influence your decisions? 1. Open your book to page 20. 2.Number each line from 1- 13 on page 3.No homework tonight! If you were absent

Technique Used

Fun and Relaxation

Page 29: How does media influence your decisions? 1. Open your book to page 20. 2.Number each line from 1- 13 on page 3.No homework tonight! If you were absent

What other forms of media advertise alcohol?

• TV yes or no

• Radio

• Newspapers

• Magazines

• Internet

• Billboard

• Signage in stores

Page 30: How does media influence your decisions? 1. Open your book to page 20. 2.Number each line from 1- 13 on page 3.No homework tonight! If you were absent

What’s the hidden

message?

• Drinking party drinks looks like fun. OR….girls, you have

your own drink now…it’s pink vodka.

Page 31: How does media influence your decisions? 1. Open your book to page 20. 2.Number each line from 1- 13 on page 3.No homework tonight! If you were absent

Sex appeal

• What is the

hidden

message?

Is the message

true?

Page 32: How does media influence your decisions? 1. Open your book to page 20. 2.Number each line from 1- 13 on page 3.No homework tonight! If you were absent

Shows how well a product works

What technique is being used?

•Demonstration and Celebrity

Page 33: How does media influence your decisions? 1. Open your book to page 20. 2.Number each line from 1- 13 on page 3.No homework tonight! If you were absent

What’s the hidden

message?

• Drinking party drinks looks like fun. OR….girls, you have

your own drink now…it’s pink vodka.