how does media influence your decisions? 1. open your book to page 20. 2.number each line from 1- 13...
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![Page 1: How does media influence your decisions? 1. Open your book to page 20. 2.Number each line from 1- 13 on page 3.No homework tonight! If you were absent](https://reader036.vdocuments.us/reader036/viewer/2022070413/5697bfc61a28abf838ca7444/html5/thumbnails/1.jpg)
How does media influence your decisions?
1. Open your book to page 20.
2.Number each line from 1- 13 on page
3.No homework tonight!
If you were absent on Friday you need to schedule a time to take the mid term.
Your tests are not yet graded.
What are we doing today?
1. Identify the terms: stated message, hidden message and target groups.
2. Learn how to myth bust advertisements
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How does MEDIA affect you?
How many of these brands
do you recognize?
Record your answers on
page 20.
1
4
32
5
Camel
Marlboro
McDonalds
Victoria’s Secret
Starbucks
Nike
6
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Look at page 21.
• After reading the two paragraphs, we will answer the question :
Why do companies spend millions of dollars to advertisements their products?
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Write the following notes on page 21.
• What is a target group?
• A group of people who are more likely to buy a product.
• Lets look at• these products……• Who is the customer?
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What is the target group? Write your answers on page 20.
7. Young girls
9. Yankee Fan
8.Dog owners
7 8
9
Dog treats
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What groups of people would these magazines target? Write your
answers on page 20.
Pre-teens Parents with babies
Teenage girls
10 11 12
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Companies persuade consumers by using well though out stated messages and hidden messages.
Copy on page 21.
What is a stated message?
It is the part of the ad
that you read.
Can you find the
stated message?
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On page 21 write:
• What is a hidden message?
• A feeling that is implied by words or the overall look ofan ad.
If you smoke Kools the girls will notice you.
Is that true?
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QuestionWhat is the hidden message?
• If you drink a Miller Light you
will have a great
body.
Is that true?
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What persuasive tack ticks are used to entice consumers ?
1. Open your book to page 23, number each line 113-22
2.Copy HW: Complete pages 22-23 in your Life Skills Book.
What are we doing today?
1. Review stated message, hidden message and target group.
2. Learn how to myth bust advertisements.
![Page 11: How does media influence your decisions? 1. Open your book to page 20. 2.Number each line from 1- 13 on page 3.No homework tonight! If you were absent](https://reader036.vdocuments.us/reader036/viewer/2022070413/5697bfc61a28abf838ca7444/html5/thumbnails/11.jpg)
Let’s review.
Find the stated and hidden message in this ad.
• Stated: “Catch of the day.”
• Hidden: If you drink
Captain Morgan’s Rum
you will get the girls
(just like fishing).
Is that true?
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Celebrity Endorsement
• Having famous or
well known people
support a
product. On line 1 write: Tiger Woods
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Bandwagon Appeal
• Where you aremade to think that everyoneis using a product.
On line 3 write: Bacardi Rum
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Sex Appeal
• Uses attractive models and implies that the product will make you more romantic or sexually attractive.
On line 5 write: Skyy Blue
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Maturity & Sophistication
• If you buy this product you will be more mature or grown up.
On line 7 write:
Grey Goose
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Fun and Relaxation
• The product wantsyou to believe thatyou will havemore fun.ON line 9, write:
Coors Light
Click on Coors ad for tv ad
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Popularity• This technique tends
to imply if you buy the
product you will be
popular.
On line11, write:
American Eagle
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Voice of Authority• Suggest that the product is thechoice of theexperts (dentist, doctors, athletes)• Who is the authority?On line 13, write:Excedrin
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Scientific Evidence
• Presents facts or
statistics to support
success of a
Product.
On line 15, write:
Genny Light
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Comparison on Tv
• Kindle VS iPad
• On line 17, write:
• Kindle vs iPad
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Demonstration
• Name the product
Write:
Tilex
On line 19
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The Deal Appeal
• These ads create a sense of urgency
and excitement by implying that this deal
is too good to pass up.
ON line 21, write: Kohl’s
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Let’s do an ad analysis on page
26• Product name:
Margaritaville Tequila
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A post card picture of a tropical
island.
Description
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Target group
Working adults (who need a rest)
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Stated Message
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Implied message
If I buy this product, I can feel like I’m on a vacation.
Not very realistic. Why?
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Technique Used
Fun and Relaxation
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What other forms of media advertise alcohol?
• TV yes or no
• Radio
• Newspapers
• Magazines
• Internet
• Billboard
• Signage in stores
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What’s the hidden
message?
• Drinking party drinks looks like fun. OR….girls, you have
your own drink now…it’s pink vodka.
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Sex appeal
• What is the
hidden
message?
Is the message
true?
![Page 32: How does media influence your decisions? 1. Open your book to page 20. 2.Number each line from 1- 13 on page 3.No homework tonight! If you were absent](https://reader036.vdocuments.us/reader036/viewer/2022070413/5697bfc61a28abf838ca7444/html5/thumbnails/32.jpg)
Shows how well a product works
What technique is being used?
•Demonstration and Celebrity
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What’s the hidden
message?
• Drinking party drinks looks like fun. OR….girls, you have
your own drink now…it’s pink vodka.