how does australia move from the mediocre to the ... · the curate ˇs egg punch november 9, 1895...

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Stuck on first base? How does Australia move from the mediocre to the magnificent in food policy?

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Page 1: How does Australia move from the mediocre to the ... · The curate ˇs egg Punch November 9, 1895 BISHOP: I'm afraid you've got a bad egg, Mr Jones. CURATE: Oh, no, my Lord, I assure

Stuck on first base?How does Australia move from the mediocre to

the magnificent in food policy?

Page 2: How does Australia move from the mediocre to the ... · The curate ˇs egg Punch November 9, 1895 BISHOP: I'm afraid you've got a bad egg, Mr Jones. CURATE: Oh, no, my Lord, I assure

The curate’s egg

Punch November 9, 1895

BISHOP: I'm afraid you've got a bad egg, Mr Jones.

CURATE: Oh, no, my Lord, I assure you that parts of it are excellent!

Page 4: How does Australia move from the mediocre to the ... · The curate ˇs egg Punch November 9, 1895 BISHOP: I'm afraid you've got a bad egg, Mr Jones. CURATE: Oh, no, my Lord, I assure

Top modifiable risk factorsAs % total burden of disease and injury 2003

Page 9: How does Australia move from the mediocre to the ... · The curate ˇs egg Punch November 9, 1895 BISHOP: I'm afraid you've got a bad egg, Mr Jones. CURATE: Oh, no, my Lord, I assure

Progress on Progress on iFoPLiFoPL ……

Page 10: How does Australia move from the mediocre to the ... · The curate ˇs egg Punch November 9, 1895 BISHOP: I'm afraid you've got a bad egg, Mr Jones. CURATE: Oh, no, my Lord, I assure

Food reformulationFood reformulation

• UK Healthy Food Code of Good Practice– 23,800 lives could be saved

• 20,200 if salt intake within guidelines• 3,500 sat fats intake within guidelines

• US estimates (NEJM Feb 2010)

– Reduction of salt intake by just 3g a day• 54,000 - 100,000 fewer heart attacks• 32,000 - 66,000 fewer strokes

Page 11: How does Australia move from the mediocre to the ... · The curate ˇs egg Punch November 9, 1895 BISHOP: I'm afraid you've got a bad egg, Mr Jones. CURATE: Oh, no, my Lord, I assure

US: Impact of 3g salt reductionUS: Impact of 3g salt reduction

Reducing dietary intakes of salt by 3g a day– Save $10bn to $24bn in annual health care costs

Would have same impact as:– 50% cut in tobacco use– 5% reduction in BMI in obese adults – Use of statins to treat people for low or

intermediate risk of CHD events

Page 12: How does Australia move from the mediocre to the ... · The curate ˇs egg Punch November 9, 1895 BISHOP: I'm afraid you've got a bad egg, Mr Jones. CURATE: Oh, no, my Lord, I assure

UK’s healthy food strategyUK’s healthy food strategy

FSA campaign had three key elements– reformulation with voluntary targets– social marketing (salt, sat fat)– front-of-pack labelling (traffic lights)

Page 13: How does Australia move from the mediocre to the ... · The curate ˇs egg Punch November 9, 1895 BISHOP: I'm afraid you've got a bad egg, Mr Jones. CURATE: Oh, no, my Lord, I assure

UK’s food strategy UK’s food strategy –– results?results?

Salt consumption down by almost 1.5g a day over past 10 years, preventing:

•• 20,000 CVD events a year20,000 CVD events a year•• 8,500 CVD deaths8,500 CVD deaths

Page 14: How does Australia move from the mediocre to the ... · The curate ˇs egg Punch November 9, 1895 BISHOP: I'm afraid you've got a bad egg, Mr Jones. CURATE: Oh, no, my Lord, I assure

Future potential?Future potential?

‘Vigorous’ uptake of food supply initiatives in UK could prevent:

30,000 premature 30,000 premature deaths a yeardeaths a year

WHO 2012

Page 15: How does Australia move from the mediocre to the ... · The curate ˇs egg Punch November 9, 1895 BISHOP: I'm afraid you've got a bad egg, Mr Jones. CURATE: Oh, no, my Lord, I assure

Food and nutrition activities

Review of mandatory fortification

Fortification of the food supply

Folate and iodine monitoring

Junk food advertising

Australia’s Food & Nutrition

Healthy eating and PA resources

Measure Up social marketing campaign

Stephanie Alexander kitchen garden program

Healthy weight guidelines

NCD Global Action Plan

Food & Research R&D technology transfer strategy

School canteen guidelines

Front-of-pack-labelling Nutrition Information Panel

Food composition tables

National Food Plan

Health Claims

NPA on Preventive Health

Nutrient reference panels

Point of sale

Dietary guidelines and AGTHE

Food & Health Dialogue

Industry partnership (NPAPH)

Australian Health Survey

Children’s survey

National Nutrition Policy

Page 16: How does Australia move from the mediocre to the ... · The curate ˇs egg Punch November 9, 1895 BISHOP: I'm afraid you've got a bad egg, Mr Jones. CURATE: Oh, no, my Lord, I assure

Food and nutrition activities

Review of mandatory fortification

Fortification of the food supply

Folate and iodine monitoring

Junk food advertising

Australia’s Food & Nutrition

Healthy eating and PA resources

Measure Up social marketing campaign

Stephanie Alexander kitchen garden program

Healthy weight guidelines

NCD Global Action Plan

Food & Research R&D technology transfer strategy

School canteen guidelines

Front-of-pack-labelling Nutrition Information Panel

Food composition tables

National Food Plan

Health Claims

NPA on Preventive Health

Nutrient reference panels

Point of sale

Dietary guidelines and AGTHE

Food & Health Dialogue

Industry partnership (NPAPH)

Australian Health Survey

Children’s survey

National Nutrition Policy

Page 17: How does Australia move from the mediocre to the ... · The curate ˇs egg Punch November 9, 1895 BISHOP: I'm afraid you've got a bad egg, Mr Jones. CURATE: Oh, no, my Lord, I assure

Food and nutrition activitiesReview of mandatory

fortificationFortification of the

food supply

Folate and iodine monitoring

Junk food advertisingAustralia’s Food & Nutrition

Healthy eating and PA resources

Measure Up social marketing campaign

Stephanie Alexander kitchen garden program

Healthy weight guidelines

NCD Global Action Plan

Food & Research R&D technology transfer strategy

School canteen guidelines

Front-of-pack-labelling Nutrition Information Panel

Food composition tables

National Food Plan

Health ClaimsNPA on Preventive Health

Nutrient reference panelsPoint of sale

Dietary guidelines and AGTHE Food & Health Dialogue

Industry partnership (NPAPH) Australian Health Survey

Children’s survey

National Nutrition Policy

Page 18: How does Australia move from the mediocre to the ... · The curate ˇs egg Punch November 9, 1895 BISHOP: I'm afraid you've got a bad egg, Mr Jones. CURATE: Oh, no, my Lord, I assure

Food and nutrition activities

LEADERSHIP

Standing Committee of Cabinet

PARTNERSHIPSGovernments

Industry, NGOs/consumers

GUIDELINES

National Food Plan

PROGRAMS

RegulationReformulation

Social marketingFoPLEtc

MONITORING & EVALUTIONAustralian Health Survey

POLICY

Page 19: How does Australia move from the mediocre to the ... · The curate ˇs egg Punch November 9, 1895 BISHOP: I'm afraid you've got a bad egg, Mr Jones. CURATE: Oh, no, my Lord, I assure

Food Plan … a circuit breaker?Food Plan … a circuit breaker?

5.3.4: Proposed way forward The Australian Government proposes to continue to:• use innovative ways to ensure optimal nutrition and

health outcomes for all Australians• promote healthy eating & good nutrition …• fund the Australian Health Survey• develop the Healthy Weight Guide• fund Stephanie Alexander Kitchen

Garden Program until 2016 …National Food Plan Green Paper 2012

Page 20: How does Australia move from the mediocre to the ... · The curate ˇs egg Punch November 9, 1895 BISHOP: I'm afraid you've got a bad egg, Mr Jones. CURATE: Oh, no, my Lord, I assure

National Food Plan …National Food Plan …

• Vision• Strong leadership• Policy integration• Governance – cabinet committee• Effective action

We already have a template …

Page 21: How does Australia move from the mediocre to the ... · The curate ˇs egg Punch November 9, 1895 BISHOP: I'm afraid you've got a bad egg, Mr Jones. CURATE: Oh, no, my Lord, I assure

Preventative Health TaskforcePreventative Health Taskforce

• Supercharge food reformulation• A mandatory, robust, interpretive FoPL• Well-funded education campaigns• Standard sizes, reduced portions• Curbs on promoting unhealthy food to children• Nutrition labelling on menus• Consider tax measures, incentives

Page 22: How does Australia move from the mediocre to the ... · The curate ˇs egg Punch November 9, 1895 BISHOP: I'm afraid you've got a bad egg, Mr Jones. CURATE: Oh, no, my Lord, I assure

Supercharge reformulationSupercharge reformulation

• More categories, more quickly (6 v 80 in UK)• Adopt OS targets – adapt as necessary• Set up a dedicated reformulation unit• Engage additional expert staff• Fund data collection, modelling• Support communication activities• Fund social marketing via ANPHA

Page 23: How does Australia move from the mediocre to the ... · The curate ˇs egg Punch November 9, 1895 BISHOP: I'm afraid you've got a bad egg, Mr Jones. CURATE: Oh, no, my Lord, I assure

World leadershipWorld leadership

• UN embracing global NCD goals- Salt, sat fat, cholesterol, obesity

• Australia has opportunity to be a world leader in food and nutrition policy as it is in tobacco control

Page 24: How does Australia move from the mediocre to the ... · The curate ˇs egg Punch November 9, 1895 BISHOP: I'm afraid you've got a bad egg, Mr Jones. CURATE: Oh, no, my Lord, I assure

World leadershipWorld leadership

• UN embracing global NCD goals- Salt, sat fat, cholesterol, obesity

• Australia has opportunity to be a world leader in food and nutrition policy as it is in tobacco control