how do you take your vacations

7/30/2019 How Do You Take Your Vacations

1/24

Timestamp Name Age GroupAnnual Income

Bracket City of Residence

11/6/2011 23:01:48 Rohan 25-30 Years 3 Lakhs to 8 Lakhs Pune

11/7/2011 13:31:00 Nidhi Jain 30-45 Years 8 Lakhs to 15 Lakhs Delhi

11/7/2011 15:51:43 Pooja 25-30 Years 1 Lakh to 3 Lakhs Hyderabad

11/7/2011 19:06:55 Lakshmi 45-60 Years > 15 Lakhs New Delhi

################ Vadiraja Bhatt 30-45 Years > 15 Lakhs Bangalore

################ Ganish Behl 25-30 Years > 15 Lakhs New Delhi

################ Jitendra Sambhwani 25-30 Years 3 Lakhs to 8 Lakhs Jodhpur

################ Preethi Upamaka 30-45 Years > 15 Lakhs Mumbai

################ Anshul Gupta 30-45 Years > 15 Lakhs New Delhi


2/24

################ U Jawaharlal 45-60 Years > 15 Lakhs Hyderabad

################ GM Bagai 45-60 Years > 15 Lakhs Faridabad

################ Tanuj Arora 25-30 Years 8 Lakhs to 15 Lakhs Noida

################ Sarang 25-30 Years > 15 Lakhs Hyderabad

################ Prashant 30-45 Years > 15 Lakhs Bangalore

################ SK Deshpande 45-60 Years > 15 Lakhs Nagpur

################ Mamta Bhaskar 30-45 Years > 15 Lakhs Delhi

################ Manisha Dubey 30-45 Years > 15 Lakhs Noida

################ Abhishek M 20-25 Years 8 Lakhs to 15 Lakhs Bhubaneswar

################ Anita Subramani 20-25 Years 3 Lakhs to 8 Lakhs Gurgaon

################ Roshim Sood 30-45 Years 8 Lakhs to 15 Lakhs Noida

################ Bharat Wadhwa 30-45 Years > 15 Lakhs Delhi

################ Pia Sethi 25-30 Years > 15 Lakhs Delhi

################ Dr. Chikara 45-60 Years > 15 Lakhs Meerut

################ Aashish 20-25 Years 3 Lakhs to 8 Lakhs Gazhiabad


3/24

################ D Prasad 45-60 Years 8 Lakhs to 15 Lakhs Bangalore

################ Anil G 30-45 Years 3 Lakhs to 8 Lakhs Mumbai

################ Tathagat 30-45 Years 8 Lakhs to 15 Lakhs Hyderabad

################ K.R. Rao 45-60 Years 8 Lakhs to 15 Lakhs Bangalore

################ Manmeet 30-45 Years > 15 Lakhs Delhi

################ Ravi T 30-45 Years > 15 Lakhs Mumbai

################ Anshul 30-45 Years > 15 Lakhs Delhi


4/24

Are you a Club

Mahindramember?

Are you satisfied

with the current

pricing of the

Vacation

OwnershipProduct?

Are you aware of

the 25 Year

Vacation

Ownership

product from ClubMahindra?

If yes, what is your

understanding ofthis service?

Are you aware of

other Club

Mahindra products

such as Mahindra

Zest and MahindraFundays?

No Yes

Dont know much,

just heard of the

name No

No Yes

We have to be a

member of this

sceme by investing

some initial amount

and can avial the

holiday packages

for many years on

all its location for

free No

No Yes No

No No. It is costly No No

Yes

Pricing is yes. But

getting reservation

is big problem.

Have to book 6

months in advance. Yes

No Yes No

No Yes No

No Yes No

No Yes Yes


5/24

No Yes

Its a 25 year

contract to vacation

1 week per year in

Mahindra Resorts No

No No No

No Yes

1 week vacation per

year for 25 years Yes

No No No

No Yes Yes

No Yes Yes

25 years of 1 week

vacation No

No Yes No

No Yes Yes

No Yes Yes

No Yes No

No Yes Yes

No Yes Yes

Yes No. It is costly Yes

Yes Yes Yes

Yes Yes Yes


6/24


Yes Yes Yes

Yes Yes Yes


Yes Yes Yes

Yes Yes Yes

No Yes

It provides 2 weeks

free stay vacations

every year in any of

their resorts or

associated

properties No


7/24

On an average,

how many times

do you go on a

week longvacation per year?

What was the

average cost

incurred on these

week longvacations?

Where was your

last week longvacation to?

How many

Weekend

Getaways did you

go to over the past1 year?

What was the

average cost

incurred on these

weekendgetaways?


8/24

Rs 1,00,000 Europe < 2 < Rs 5,000


9/24


10/24

Please mention

some weekend

getaways youvisited recently.

Do you pre-book

for all yourvacations?

How do you make

your travelarrangements?

Are you happy

with the 25 year

vacation

ownershipproduct?

Are you satisfied

with the 1 week

vacation per yearmodel?

mulshi, lonavala No Self

rajasthan Yes Self

Yes Online

Agra, Jaipur,

Vaishnodevi,

Hardwar, Rishikesh Yes Self

No. It is too long a

duration. Yes

Yes. Its a good

saving of money. Yes

Corbett No Self

Hrishikesh No Self

Lands Down Yes Online

Yes Self


11/24

Yes

Through Travel

Agents

Yes Self

No Self

Yes

Through Travel

Agents

Yes Online

Yes Self

Yes

Through Travel

Agents

Yes

Through Travel

Agents

Yes Self

Yes Online

No Self

Yes

Through Travel

Agents


duration. Yes

Yes. Its a good

saving of money. Yes


duration. No


12/24


duration. Yes


duration. No


duration. No


duration. Yes


duration. Yes

Yes. Its a good

saving of money. No

Jaipur No Self


13/24

with the facilities

provided at the

Club Mahindra

Resorts? Are there

any specific

facilities you

require when onvacation. Please

Are you aware of

other Club

Mahindra products

such as Mahindra

Zest and MahindraFundays?

Are you aware of

the various

options in the Club

Mahindra VOProduct?

For a 10 year VO

product, which

package wouldyou prefer?

If the upfront cost

for the Vacation

Ownership

Product is reduced

to 1.35 lakhs for a

10 year package,

would you be morewilling to take it ?

Normal Yes

Normal Yes

Entry Level No

Normal Yes

Yes Yes No Premium Yes

Mid-Premium Yes

Entry Level Yes

Mid-Premium

Mid-Premium Yes


14/24

Premium Yes

Mid-Premium Yes

Yes

Normal Yes

Mid-Premium Yes

Premium Yes

Mid-Premium Yes

Normal Yes

Normal Yes

Normal Yes

Entry Level Yes

Mid-Premium Yes

Yes No No Normal Yes


Yes No No Entry Level Yes


15/24

Wifi, Adventure

Sports No No Normal No

Yes Yes No Entry Level Yes

Yes No Yes Normal Yes


Yes No No Mid-Premium Yes

Yes No Yes Normal Yes

Mid-Premium Yes


16/24

If 1.35 lakh is for

an average

package, how

much are you

ready to pay for apremium package?

If 1.35 lakh is for

an average

package, how

much are you

ready to pay for a

Mid Premiumpackage?

If 1.35 lakh is for

an average

package, how

much are you

ready to pay for a

Entry Levelpackage?

How would you

rate such a

product on the

following factors?[Cost]

How would you

rate such a

product on the

following factors?[USefulness]

175000 - 185000 155000 - 165000 85000-95000 Good Satisfactory

165000-175000 145000-155000

I don't want entry

level Average Average

175000 - 185000 145000-155000 85000-95000 Satisfactory Good

175000 - 185000 145000-155000 85000-95000 Satisfactory Good

I don't want

premium 155000 - 165000

I don't want entry

level Satisfactory Satisfactory

175000 - 185000 155000 - 165000

I don't want entry


165000-175000 155000 - 165000 85000-95000 Satisfactory Good

175000 - 185000 145000-155000

I don't want entry

level Satisfactory Good

175000 - 185000 165000-175000 85000-95000 Satisfactory Satisfactory


17/24

175000 - 185000

I don't want Mid

premium

I don't want

premium Satisfactory Good

I don't want

premium 155000 - 165000

I don't want entry


185000-195000 165000-175000

I don't want entry

level Satisfactory Excellent

I don't want

premium 165000-175000 85000-95000 Excellent Satisfactory

185000-195000 155000 - 165000 85000-95000 Satisfactory Good

175000 - 185000 155000 - 165000

I don't want entry


175000 - 185000 155000 - 165000

I don't want entry


165000-175000 145000-155000

I don't want entry

level Excellent Satisfactory

185000-195000 155000 - 165000

I don't want entry


165000-175000 145000-155000

I don't want entry


175000 - 185000

I don't want Mid

premium 75000-85000 Satisfactory Satisfactory

175000 - 185000 155000 - 165000

I don't want entry


175000 - 185000 165000-175000

I don't want entry

level Excellent Excellent

165000-175000 145000-155000

I don't want entry


175000 - 185000 155000 - 165000 75000-85000 Excellent Satisfactory


18/24

I don't want

premium 165000-175000 85000-95000 Average Good

175000 - 185000

I don't want Mid

premium 85000-95000 Satisfactory Good

185000-195000 165000-175000

I don't want entry


185000-195000

I don't want Mid

premium

I don't want entry


175000 - 185000 165000-175000 95000-105000 Satisfactory Excellent

175000 - 185000 155000 - 165000

I don't want entry


175000 - 185000 155000 - 165000 95000-105000 Satisfactory Good


19/24

How would you

rate such a

product on the

following factors?

[Ease ofUtilization]

Is the product is

further simplified

to a 4 Years + 6

Years extendible

product, wouldyou find it useful?

Would you be

willing to pay for

additional services

such as Camping,Houseboats, etc.?

points system,

where you would

be able to collect

points and

reimburse them

later in the year,

how would youwant the system to

using the product

after the children

reach the age of 18

years. If there was

an option to

increase the age

bracket by payingan additional

Satisfactory Yes No

Use the points to

reimburse them as

vacations Yes

Average Yes No

Use the points to

reimburse them on

other Mahindra

products such as

Cars Yes

Good Yes No

Use the points to

reimburse them on

other Mahindra

products such as

Cars No

Good Yes No

Use the points to

reimburse them as

vacations Yes

Satisfactory No Yes

Use the points to

reimburse them as

vacations Yes

Good Yes Yes

Use the points to

reimburse them as

vacations No

Good Yes Yes

Use the points to

reimburse them on

other Mahindra

products such as

Cars No

Satisfactory Yes Yes

Use the points toreimburse them as

vacations Yes


Use the points to

reimburse them as

vacations No


20/24

Average No No

Use the points to

reimburse them as

vacations No

Satisfactory Yes No

Use the points to

reimburse them on

other Mahindra

products such as

Cars No


Use the points to

reimburse them as

vacations Yes

Good Yes No

Use the points to

reimburse them as

vacations Yes


Use the points to

reimburse them as

vacations No

Good Yes No

Use the points to

reimburse them onother Mahindra

products such as

Cars No

Average No No

That's not a good

idea Yes

Average Yes Yes

Use the points to

reimburse them as

vacations Yes

Excellent Yes Yes

Use the points to

reimburse them as

vacations Yes

Excellent Yes Yes

Use the points to

reimburse them on

other Mahindraproducts such as

Cars Yes


Use the points to

reimburse them as

vacations Yes


Use the points to

reimburse them as

vacations Yes

Good Yes Yes

Use the points to

reimburse them as

vacations No

Good Yes Yes

Use the points to

reimburse them onother Mahindra

products such as

Cars No

Excellent Yes Yes

That's not a good

idea No


21/24

Good Yes Yes

Use the points to

reimburse them on

other Mahindra

products such as

Cars No

Average Yes Yes

Use the points to

reimburse them as

vacations No


Use the points to

reimburse them on

other Mahindra

products such as

Cars Yes

Excellent Yes No

Use the points to

reimburse them on

other Mahindra

products such as

Cars No

Average Yes No

That's not a good

idea No

Satisfactory Yes

Use the points toreimburse them on

other Mahindra

products such as

Cars No

Good Yes No

Use the points to

reimburse them on

other Mahindra

products such as

Cars No


22/24

What is your brand

perception ofCountry Club?

What is your brand

perception ofSterling Resort?

Not good Average

Good Average

Average Good

Not Good Good

Not Good Average

Not Good Average

Not Good Average

Average Average

Average Average


23/24

Not good Not good

Not good Good

Not good Good

Average Good

Average Good

Average Average

Not good Not good

Good Good

Not good Average

Not good Average

Average Average

Average Average

Average Average

Good Good

Not good Average


24/24

Not good Average

Not good Not good

Not good Average

Average Average

Average Average

Average Average

Average Average

how do you take your vacations

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