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How do you know you’re targeting the right prospects? Equipment Financing

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Page 1: How do you know you’re targeting the right prospects? · Customize Your Audience By: Online Behaviors Equipment Owned Location Much More Equipment Age Credit Rating Annual Revenue

How do you know you’re

targeting the right prospects?

Equipment Financing

Page 2: How do you know you’re targeting the right prospects? · Customize Your Audience By: Online Behaviors Equipment Owned Location Much More Equipment Age Credit Rating Annual Revenue

Our data services provide insights to target key prospects and measure the results of your campaign.

Our digital marketing services

are powered by our data so you reach the right prospects at the right time.

Our industry-leading media and events

give you insider knowledge and branding power.

How We Work

Randall-Reilly is a proud Google Premier Partner

Page 3: How do you know you’re targeting the right prospects? · Customize Your Audience By: Online Behaviors Equipment Owned Location Much More Equipment Age Credit Rating Annual Revenue

The Power of Data in Digital Marketing

General BusinessContact

Your Specific Equipment Financing

Target

General Equipment Financing

Target

vsBusiness

Owner

EquipmentPreference

FinancingCycle

State of Georgia

Equipment Volume Financed

36mths

Page 4: How do you know you’re targeting the right prospects? · Customize Your Audience By: Online Behaviors Equipment Owned Location Much More Equipment Age Credit Rating Annual Revenue

Data-Powered Digital Marketing Services

1.48B 2019 TOTAL

DIGITAL CAMPAIGN IMPRESSIONS

581KTOTAL

UNIQUE CALLS

761KTOTAL UNIQUE SHORT FORMS

795KTOTAL CALLS GENERATED FOR CLIENTS

1.3MTOTAL LEADS

Page 5: How do you know you’re targeting the right prospects? · Customize Your Audience By: Online Behaviors Equipment Owned Location Much More Equipment Age Credit Rating Annual Revenue

An Audience Built by DataCustomize Your Audience By:

Online Behaviors

Equipment Owned

Location MuchMore

Equipment Age

Credit Rating

AnnualRevenue

Purchasing Cycles

Total Equipment Financing Contacts7.4M

1MConstruction

3.8MTrucking

2.2MAgriculture

340KMachine Tools

257KLift Trucks

864KOther

Page 6: How do you know you’re targeting the right prospects? · Customize Your Audience By: Online Behaviors Equipment Owned Location Much More Equipment Age Credit Rating Annual Revenue

MEASURABLE OUTCOMES REPORTINGAlign to your desired outcome: Visualize your overall campaign by:

Financial Submissions

Social Engagement

MuchMore

Website Traffic

Phone Calls

Brand Awareness

Sales

LeadGeneration

Leads by Response Type

Much More

Cost Per Lead

PerformanceSummary

Budget by Month

Conversion Rate

Start generating business growth by targeting your custom, ideal audience. Go to randallreilly.com to learn more.

Page 7: How do you know you’re targeting the right prospects? · Customize Your Audience By: Online Behaviors Equipment Owned Location Much More Equipment Age Credit Rating Annual Revenue

Agriculture | Construction | Driver Recruiting | Diesel Tech Recruiting

Lift Trucks | Logging | Machine Tools

Office Equipment | Printing | Trucking | Woodworking

Randall-Reilly is the leading B2B data company in trucking, construction, agriculture, and other industrial markets. Their proprietary data, with equipment-level intelligence, builds exclusive market insights and drives exceptional

outcomes. More than 4,400 clients in sales, marketing, and recruiting utilize Randall-Reilly’s data-driven platforms, services, and media to reach their audiences. Headquartered in Tuscaloosa, Alabama, the company also has

offices in Charlotte, North Carolina, Anniston, Alabama and Draper, Utah.

randallreilly.com