Seth Godin would say:

“It needs to be Remarkable!”

Jim Collins would say:

“You need a big hairy audacious goal!!”

Hugh MacLeod would say:

“You need a social Object!!!”

Steve Jobs would say:

“It better Be revolutionary and designed perfectly.”

Eric Ries would say:

“Create a minimum viable tourism strategy, get feedback and pivot when necessary.”

Richard Branson would say:

“It better be fun!!!”

Sally Hogshead would say:

“It needs to be Fascinating!”

Elon Musk would say:

“It better be on The cutting

edge.”

Jeff Bezos would say: “What can we test and change every day to get better?”

Peter Thiel would say:

“What’s your unfair advantage?”

Larry Page would say:

“How can we be 10X better?”

What ever you do make sure it’s different, that it stands out, & hopefully makes people smile.

1. Create a vision 2. Be willing to receive feedback

3. Measure & Adapt