how do we move from this… - este · zola predosa, 1963 5 buildings on an area of 22.000 m² +200...
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HOW DO WE MOVE FROM THIS…
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…TO THIS?
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1
29%
180
49<80k
$140m
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Zola Predosa, 1963
5 buildings on an area of 22.000 m²+200 products100% filters export
Crespellano, 2016
110.000 m² factory on a filed of 310.000 m²1 bio investment on RRPs
+1200 people33 years average age
Roma, 2001
+1000 People37 Years average age3 Regions and 30 districts+ 50% market share
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+ 2900
13%
74%
+ 400
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+ € 1 mil > 1.200
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Our vision
is to ultimately replace cigarettes with
smoke-free alternatives.
PMI's smoke-free product portfolio includes
IQOS
a tobacco heating system
who heats tobacco
instead of burning it, with no smoke, no ash and less smell
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The NewPMI
InternalTransformation
RIGHT ORGANIZATION
OUR MIX OF PEOPLE
OUR STRUCTURE
OUR CAPABILITIES
RIGHT WAY OF WORKING
OUR ENVIRONMENT
OUR MINDSET
RIGHT CULTURE
OUR BEHAVIOR
OUR PMI CULTURE & LEADERSHIP
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2018 COMMERCIAL ORGANIZATIONCOMMERCIAL ORGANIZATION BEFORE RRPs
SALES MKTG
2016-2017
+400 Employees in PM IT
RRPSALES MKTG
Diversity: 40% Women
+1000 Employees in PM IT
+ 50% in 1 year
NEW ROLES, NEW CHALLENGES, NEW VISION
RRP DIGITAL
RRP AFTER SALES
RRP FIELDRRP B2B
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RRP
Costumer Care & Supply Chain
IQOS Territory
B2B & Fairs
IQOS Coach
Digital
Marketing
Brand & Retail
RRP Communications
& Portfolio
ConventionalStrategy
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Digital & Science
Flagship store
Marketing
IQOS Coaches
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15
“Costruiamo un mondo senza fumo”