How Can I Track the Results of My

Content?

A Resonance FTQ

(Frequently Tweeted Question)

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“How do I know what kind of results we’re getting

from our content?”

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Facebook Insights

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Facebook Insights

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Facebook Insights

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Bit.ly

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bit.ly Add  +  to  the  end  of  any  bit.ly-­‐shortened  link  and  you’ll  be  able  to  see  clickthrough  results  by  site,  by  geographical  loca:on,  and  by  date.  

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SumAll.com

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SumAll.com Allows  you  to  track  results  from  Facebook,  Twi?er,  Google+,  Instagram,  and  many  other  sites  —  and  it’s  free!  

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LinkedIn Page Analytics

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LinkedIn Page Analytics

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LinkedIn Page Analytics

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Your Email Marketing Provider

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Your Email Marketing Provider Your  email  marke:ng  provider  (Constant  Contact,  etc.)  will  provide  you  with  details  about  your  open  rates,  clickthroughs,  etc.    

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Google Analytics

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Google Analytics Use  Google  Analy:cs  to  find  out  which  blog  posts  a?racted  the  most  traffic,  then  use  that  informa:on  to  develop  your  own  best  prac:ces.  

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To Sum Up … You have many sources available to help you track the

results of your content: •  facebook.com/insights

•  bitly.com

•  SumAll.com

•  LinkedIn Analytics: Go to your Company Page and click the Analytics tab

•  Your email marketing provider

•  Google.com/analytics

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Got a question for our next

FTQ?

Hit me up at @resonancecont