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W W W . P E R Z O N A L I Z A T I O N . C O M Signs You Should Invest In eCommerce Marketing 10

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Page 1: HOW DO I SELL TO A WIDER AUDIENCE? · You know that If you want to sell to a wider audience in the most cost- effective way, then an online ... efforts and can help you in anything

W W W . P E R Z O N A L I Z A T I O N . C O M

Signs You Should Invest IneCommerce Marketing

10

Page 2: HOW DO I SELL TO A WIDER AUDIENCE? · You know that If you want to sell to a wider audience in the most cost- effective way, then an online ... efforts and can help you in anything

HOW DO I SELL TO A WIDER AUDIENCE?

You know that If you want to sell to a wider audience in the most cost- effective way, then an online business is your best bet.

Page 3: HOW DO I SELL TO A WIDER AUDIENCE? · You know that If you want to sell to a wider audience in the most cost- effective way, then an online ... efforts and can help you in anything

WILL THE GROWTH OF MY ONLINE

BUSINESS STAGNATE AT A POINT?

Even if your business is growing and people do know you, there’s always scope for more growth.

Page 4: HOW DO I SELL TO A WIDER AUDIENCE? · You know that If you want to sell to a wider audience in the most cost- effective way, then an online ... efforts and can help you in anything

HOW DO I ENSURE THAT ‘EXTRA GROWTH’?

That extra growth will always come with a good eCommerce

marketing strategy.

Page 5: HOW DO I SELL TO A WIDER AUDIENCE? · You know that If you want to sell to a wider audience in the most cost- effective way, then an online ... efforts and can help you in anything

WHAT ALL CAN ECOMMERCE MARKETING HELP ME WITH?

Your marketing can be in the form of social media marketing or other digital marketing efforts and can help you in anything – be it SEO or driving traffic to your online store.

Page 6: HOW DO I SELL TO A WIDER AUDIENCE? · You know that If you want to sell to a wider audience in the most cost- effective way, then an online ... efforts and can help you in anything

YOU KNOW YOU NEED MARKETING WHEN –

• Your business doesn’t have a strong online presence

• Your website doesn’t have too many visitors

• Your sales numbers have stagnated or are dipping

• Your business doesn’t stand out from your competitors or doesn’t have its own

unique identity

• You don’t have return customers or repeat business

• You don’t know which channel your website traffic is coming from

• Your website has a slow loading speed

• You don’t have a clear CTA on your website

• You have not built an email list

• Your online visitors are not converting.

Page 7: HOW DO I SELL TO A WIDER AUDIENCE? · You know that If you want to sell to a wider audience in the most cost- effective way, then an online ... efforts and can help you in anything

W H Y I S E C O M M E R C E M A R K E T I N G N E C E S S A R Y ?

As the eCommerce industry is solely based online, only

digital marketing can give you your desired visibility. 

Page 8: HOW DO I SELL TO A WIDER AUDIENCE? · You know that If you want to sell to a wider audience in the most cost- effective way, then an online ... efforts and can help you in anything

H O W I S S O C I A L M E D I A I M P O R T A N T ?

It helps you reach your target audience, create brand awareness, listen to

what people have to say about your brand and act accordingly and keep a

tab on your competitors.

Page 9: HOW DO I SELL TO A WIDER AUDIENCE? · You know that If you want to sell to a wider audience in the most cost- effective way, then an online ... efforts and can help you in anything

EMAIL MARKETING IS CRITICAL BECAUSE –

eCommerce email marketing is your one-on-on conversation with customers. It helps you get new business and nurture your existing customers.

Page 10: HOW DO I SELL TO A WIDER AUDIENCE? · You know that If you want to sell to a wider audience in the most cost- effective way, then an online ... efforts and can help you in anything

HOW DO I FIND OUT WHAT MY CUSTOMERS ARE LOOKING FOR?

Tools like the Google Analytics gives you a cross-section view of every aspect of your website.With tools like this you can collect

insights on things like, what your customers are looking for and what keywords they are

using to search for a product online.

Page 11: HOW DO I SELL TO A WIDER AUDIENCE? · You know that If you want to sell to a wider audience in the most cost- effective way, then an online ... efforts and can help you in anything

It is one aspect which should be taken into

consideration right from the conceptualization

and design of your eCommerce store.

WHEN SHOULD I PLAN MY

ECOMMERCE MARKETING?

Page 12: HOW DO I SELL TO A WIDER AUDIENCE? · You know that If you want to sell to a wider audience in the most cost- effective way, then an online ... efforts and can help you in anything

T H A N K Y O U

L O O K I N G F O R M O R E C O N T E N T O N E C O M M E R C E ?

C L I C K T O D I S C O V E R