how disruption is rewriting the rules of competition - cisco · how disruption is rewriting the...
TRANSCRIPT
© 2015 Cisco Systems, Inc. All rights reserved. 1
Cisco Partner Summit 2015
Innovating in the Digital Era How Disruption is Rewriting the Rules of Competition
Dinesh Malkani
President, Cisco India & SAARC
© 2015 Cisco Systems, Inc. All rights reserved. 2
for joining us today.
X
Countries Across
19
Cities
85+
Customers
© 2015 Cisco Systems, Inc. All rights reserved. 3
Since 1955, nearly 9 out of 10 companies have disappeared from the Fortune 500
Only these 61 companies were in the Fortune 500 in both 1955 and 2015
Source: America Enterprise Institute
© 2015 Cisco Systems, Inc. All rights reserved. 4
Disruption is Driving Innovation
Digital disruption will replace 40% of today’s top incumbents within the next 5 years. Cisco
“Gartner estimates that by 2020, 75 percent of businesses will be digital, or have digital business transformations underway. However, only 30 percent of those efforts will be successful.”
© 2015 Cisco Systems, Inc. All rights reserved. 5
Scope, scale and economic impact of technology enabling rapid digital adoption
The Emperor and the Chess Board
63 doublings would have ultimately totaled
18 mn trillion grains of rice – enough to
cover the surface area of the earth
• More than 32 doublings of performance since the first
programmable computers were invented during WW2
• Speed – 50 m users – from 38 years to 30 seconds
Raspberry Pi Zero: the $5 Computer
© 2015 Cisco Systems, Inc. All rights reserved. 6
Welcome to the Digital Era.
© 2015 Cisco Systems, Inc. All rights reserved. 7
Video Case Study The Future of Hospitality
© 2015 Cisco Systems, Inc. All rights reserved. 8
Companies are embracing digitisation and delighting customers
Dollar Shaving Club: Blades and shaving products delivered
every month
Burberry: Raises the retail bar by weaving tech into the fabric of
the company
Walgreens: Increased financial
health through multichannel sales
Audi reinvents delivery by allowing parcels to be placed into your car's boot when you
aren't available
© 2015 Cisco Systems, Inc. All rights reserved. 9
The rapid rise of digital banking
Leading Infrastructure finance player to be
converted into universal bank
Today customers can complete more than 75 types of transactions on a
cellphone
Remote experts located in a centralized office meet
customers on full-HD video
Ewallets are becoming increasingly popular in India,
driven by e-commerce growth
© 2015 Cisco Systems, Inc. All rights reserved. 10
ICT Master
Planning
Services for
the first 4 cities
Design the
converged
digital
infrastructure
TelePresence-
driven Remote
FIR solution for
Bengaluru
Police
Helping
citizens file an
FIR from any
location 24/7
Smart &
city-wide safety
alert system for
Navi Mumbai
Pervasive video
infrastructure
Smart analytics
engine &
control room
Safety &
security
Public
transportation
& traffic
management
for Jaipur Dev
Authority
Citizen &
tourist services
Smart city-wide
integrated
CCTV network
for Lucknow
Police
DELHI MUMBAI
INDUSTRIAL CORRIDOR BENGALURU MUMBAI JAIPUR LUCKNOW
India’s first
state-wide fiber
grid project
Enable
ePragati: Govt
services from
300 agencies
across 33
depts.
VISAKHAPATNAM
Cities are digitizing to stay competitive
© 2015 Cisco Systems, Inc. All rights reserved. 11
Sports – a new frontier for digital disruption
The Babalot Smart Racquet captures the
number of shots, the power with which you
strike each shot, where the ball hits your
racquet strings and what level of spin your
are imparting on it.
Smartgolf’s smart club has built in
hardware that connects to any WiFi
equipped device.
The app captures your swing data
and helps you develop a proper and
consistent swing form
© 2015 Cisco Systems, Inc. All rights reserved. 12
Video Case Study The Future of Media & Entertainment
Cisco is Enabling Digital Transformation Across Industries
Employee Provident Fund
Organisation
Tata Motors, Ford, Mahindra
& Mahindra, Trident Group NetApp, IIM Bangalore,
Kochi international airport
Amanora, Golden Mile
Project, AP Fibre Net, CH2M,
Madhya Pradesh Police
Digital
Campuses
Smart city
projects
Digital Manufacturing
Government
© 2015 Cisco Systems, Inc. All rights reserved. 14
India will be the largest digitized country globally
Growth in
GDP
Boost in the
Economy
Increase in
FDI,
consumer
confidence
National
focus on
digitization
Growth of
start ups
Indian
Internet
traffic will be
equivalent
to 180X the
entire Indian
internet in
2005
Video will be
66% of
mobile data
traffic
545 mn
Internet
users
651 mn
smartphone
users
1.6 bn
networked
devices
In India, by 2019
Source: Cisco VNI Global IP Traffic Forecast 2015; Nielsen 2015; ComScore 2015; IAMAI; Mint
© 2015 Cisco Systems, Inc. All rights reserved. 15
The Internet of Everything
Infrastructure
Things
People Process
Data
Bringing Together
Our Business
and Technology Strategies
Have a digital transformation blue-print (Only 1 out of 4
incumbents do)
Think really hard about your business model
Stay Paranoid: ask yourself how you could be disrupted
or could disrupt others
Competition can come from anywhere, so can Ideas and
Innovation (esp. from outside)
Build a truly Digitized Workforce
Key
Takeaways
The disruptive barbarians are here. Be prepared. Be Part of It.
© 2015 Cisco Systems, Inc. All rights reserved. 18
We Are Deeply Committed to India. Will Partner With
You In This Journey 1997: Focus on Distribution / Sales
2007: Globalisation Centre East, 2nd HQ
2009: Major Innovation Expansion
2005: $1B Commitment… (1,700 people)
2012: Globalisation Centre Expansion Across Functions • Expansion of Functions. 10,000 people. 3rd Best Co. to Work For • Deep investment in Engineering (8000+ people)
• Focus Emerging Countries / Markets. S+CC, Inclusive Growth • Additional Product Families. Project Samudaya: Virtual HC/Education
• R&D, Business Development, Support / Services
• Goal… All Functions / 10,000+ People • Expansion Executives / Resources (20+) • Additional $100M Venture Capital & 20% Top Talent
2015: Next Generation Globalisation Centre (11,000 people) • Evolution of Local Leadership. Thought Leader in Industry Bodies • Country Transformational Partner. Additional $40M Venture Capital
© 2015 Cisco Systems, Inc. All rights reserved. 19
Cisco Partner Summit 2015
Innovating For India
© 2015 Cisco Systems, Inc. All rights reserved. 20
@DineshMalkani [email protected] dmalkani
TWITTER EMAIL LINKEDIN
© 2015 Cisco Systems, Inc. All rights reserved. 21
Thank you.