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© 2015 Cisco Systems, Inc. All rights reserved. 1

Cisco Partner Summit 2015

Innovating in the Digital Era How Disruption is Rewriting the Rules of Competition

Dinesh Malkani

President, Cisco India & SAARC


for joining us today.

X

Countries Across

19

Cities

85+

Customers


Since 1955, nearly 9 out of 10 companies have disappeared from the Fortune 500

Only these 61 companies were in the Fortune 500 in both 1955 and 2015

Source: America Enterprise Institute


Disruption is Driving Innovation

Digital disruption will replace 40% of today’s top incumbents within the next 5 years. Cisco

“Gartner estimates that by 2020, 75 percent of businesses will be digital, or have digital business transformations underway. However, only 30 percent of those efforts will be successful.”


Scope, scale and economic impact of technology enabling rapid digital adoption

The Emperor and the Chess Board

63 doublings would have ultimately totaled

18 mn trillion grains of rice – enough to

cover the surface area of the earth

• More than 32 doublings of performance since the first

programmable computers were invented during WW2

• Speed – 50 m users – from 38 years to 30 seconds

Raspberry Pi Zero: the $5 Computer


Welcome to the Digital Era.


Video Case Study The Future of Hospitality


Companies are embracing digitisation and delighting customers

Dollar Shaving Club: Blades and shaving products delivered

every month

Burberry: Raises the retail bar by weaving tech into the fabric of

the company

Walgreens: Increased financial

health through multichannel sales

Audi reinvents delivery by allowing parcels to be placed into your car's boot when you

aren't available


The rapid rise of digital banking

Leading Infrastructure finance player to be

converted into universal bank

Today customers can complete more than 75 types of transactions on a

cellphone

Remote experts located in a centralized office meet

customers on full-HD video

Ewallets are becoming increasingly popular in India,

driven by e-commerce growth


ICT Master

Planning

Services for

the first 4 cities

Design the

converged

digital

infrastructure

TelePresence-

driven Remote

FIR solution for

Bengaluru

Police

Helping

citizens file an

FIR from any

location 24/7

Smart &

city-wide safety

alert system for

Navi Mumbai

Pervasive video

infrastructure

Smart analytics

engine &

control room

Safety &

security

Public

transportation

& traffic

management

for Jaipur Dev

Authority

Citizen &

tourist services

Smart city-wide

integrated

CCTV network

for Lucknow

Police

DELHI MUMBAI

INDUSTRIAL CORRIDOR BENGALURU MUMBAI JAIPUR LUCKNOW

India’s first

state-wide fiber

grid project

Enable

ePragati: Govt

services from

300 agencies

across 33

depts.

VISAKHAPATNAM

Cities are digitizing to stay competitive


Sports – a new frontier for digital disruption

The Babalot Smart Racquet captures the

number of shots, the power with which you

strike each shot, where the ball hits your

racquet strings and what level of spin your

are imparting on it.

Smartgolf’s smart club has built in

hardware that connects to any WiFi

equipped device.

The app captures your swing data

and helps you develop a proper and

consistent swing form


Video Case Study The Future of Media & Entertainment

Cisco is Enabling Digital Transformation Across Industries

Employee Provident Fund

Organisation

Tata Motors, Ford, Mahindra

& Mahindra, Trident Group NetApp, IIM Bangalore,

Kochi international airport

Amanora, Golden Mile

Project, AP Fibre Net, CH2M,

Madhya Pradesh Police

Digital

Campuses

Smart city

projects

Digital Manufacturing

Government


India will be the largest digitized country globally

Growth in

GDP

Boost in the

Economy

Increase in

FDI,

consumer

confidence

National

focus on

digitization

Growth of

start ups

Indian

Internet

traffic will be

equivalent

to 180X the

entire Indian

internet in

2005

Video will be

66% of

mobile data

traffic

545 mn

Internet

users

651 mn

smartphone

users

1.6 bn

networked

devices

In India, by 2019

Source: Cisco VNI Global IP Traffic Forecast 2015; Nielsen 2015; ComScore 2015; IAMAI; Mint


The Internet of Everything

Infrastructure

Things

People Process

Data

Bringing Together

Our Business

and Technology Strategies

Have a digital transformation blue-print (Only 1 out of 4

incumbents do)

Think really hard about your business model

Stay Paranoid: ask yourself how you could be disrupted

or could disrupt others

Competition can come from anywhere, so can Ideas and

Innovation (esp. from outside)

Build a truly Digitized Workforce

Key

Takeaways

The disruptive barbarians are here. Be prepared. Be Part of It.


We Are Deeply Committed to India. Will Partner With

You In This Journey 1997: Focus on Distribution / Sales

2007: Globalisation Centre East, 2nd HQ

2009: Major Innovation Expansion

2005: $1B Commitment… (1,700 people)

2012: Globalisation Centre Expansion Across Functions • Expansion of Functions. 10,000 people. 3rd Best Co. to Work For • Deep investment in Engineering (8000+ people)

• Focus Emerging Countries / Markets. S+CC, Inclusive Growth • Additional Product Families. Project Samudaya: Virtual HC/Education

• R&D, Business Development, Support / Services

• Goal… All Functions / 10,000+ People • Expansion Executives / Resources (20+) • Additional $100M Venture Capital & 20% Top Talent

2015: Next Generation Globalisation Centre (11,000 people) • Evolution of Local Leadership. Thought Leader in Industry Bodies • Country Transformational Partner. Additional $40M Venture Capital


Cisco Partner Summit 2015

Innovating For India


@DineshMalkani [email protected] dmalkani

TWITTER EMAIL LINKEDIN


Thank you.

how disruption is rewriting the rules of competition - cisco · how disruption is rewriting the...

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