how digital thinking reshape insurance
TRANSCRIPT
HOW DIGITAL THINKING SHAPE INSURANCE AND KEY TO WIN
LEON, LI XING, AVP @ METLIFE
All Copyrights Reserved. 2016
HAVE YOU EVER BEEN BOTHERED BY AN INSURANCE AGENCY?
WOULD YOU LIKE TO KNOW MORE?
INSURANCE TRAIL BEHIND TODAY’S DIGITAL ADOPTION
TRIUMPH OVER THE ORIGINAL SINS
THE “HOW” QUESTIONS▸ How to manage or operationalize digital
strategy
▸ How to balance between pilot projects and exploratory initiatives versus more transformational change
▸ How to engage CIO and CMO for compelling business case convincing CFO
INSURANCE STATUS QUO
INSURANCE STATUS QUO
INSURANCE STATUS QUO
DIGITAL OPPORTUNITY IS COMPELLING
MOBILE-FIRSTCONNECTED AUDIENCE
WHAT IS NO. 1 THING THAT DIFFERENTIATES YOUR BUSINESS?
Customer Expectations
Good Service
Fast Delivery Cheap Price
Experience
ZERO MOMENT OF TRUTH
ZMOT EVOLVEShttps://www.thinkwithgoogle.com/articles/zmot-why-it-matters-now-more-than-ever.html
MACRO TREND IS THE FUTUREANALYTICS IS A GAME CHANGER
THINK OUT OF THE BOX
COMMUNITY LIFE
GENERTEL LIFE
TOKIO MARINE
PILLAR OF MODERN ECONOMY & SOCIETY