how digital is changing retail from drs, 7.28.14
TRANSCRIPT
How Digital is Changing Retail
David Womack, ECD of Mobile and Social Platforms Group, R/GATodd Paris, COO Footmarks
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The Rise “Webrooming” & “Showrooming”
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eCommercemCommerceRetail sales
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What we tend to get wrong when we think about the future
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01Rethinking the store
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STORY
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02Rethinking shopping
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VM BEACON
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Online Beauty Retailer Opens Personalized Store Powered by Artificial Intelligence
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03New tools for understanding your customer
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DIGITAL DIGITAL INTELLIGENCEINTELLIGENCEFOR PHYSICAL FOR PHYSICAL
SPACESSPACES
FOOTMARKS
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Activate with Customer Value
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TM
SmartConnect Retail Dashboard
• Customer Insights
• Dwell Times
• Brand Loyalty
• Customer Journey
