HOW DID YOU ATTRACT YOUR AUDIENCE?

Media Evaluation Question 5

IMAGE

I wanted my main image to be the only image that was on my front cover, so it was the only visual point of reference to be focused on, in addition to the text (cover lines, and plug etc.)

I made this decision by looking at existing music magazine products and found a few which had more then one image and I thought they looked to crowded and overpowering, it was unclear what was meant to be the biggest and main feature of the issue.

So, through more research into magazines of all genres and found that those with just one main image on the page were the most effective and looked the best and a lot more professional, as the manner they were set out in was much more presentable. My

magazine

PRICE Through market research (questionnaire) I found out that magazines priced between £2 and £3’s were a lot more popular and sold more as they were affordable.

So I made my magazine to be the affordable price of £2.49, so a wider target audience would buy my product.

At £2.49 I am confident my magazine; ‘Quaint’ would market and sell successfully at this current time in the media because for the features promised and advertised the price is very low, comparing again NME magazine which I believe offers less then my own at £2.20 a week, averaging out at £8.80 a month, if you were a consistent buyer of that particular product.

Researching the demographics of magazines, helped me find out that not very many students, the unemployed and teenagers are targeted in magazines, as not many of them buy them due to not being able to afford them, so I feel like Quaint targets them almost specifically and that my magazine would benefit this area of demographics well.

FASHION In terms of fashion, I wanted my magazine to have a shabby chic, high fashion, vintage feel to it.

I wanted the clothes/costumes my model wore to match the theme, colour schemes and genre of my magazine.

I focused a lot on the costume, prop and make-up of my model so much I completed a project on them. I created a prezi for it and that allowed me to creatively present to my peers, how I wanted my models to look and appear, and how fashion is an important influential part of the music industry.

MUSIC GENRE My chosen music genre is Indie-Pop, and I am aiming for my magazine to attract audiences who are interested in both types of music genre.

At the beginning of my magazine research I looked at existing music magazines and what genre was most popular and in demand, and which are being targeted specifically. Pop and Rock were the most popular music magazines genres that were being produced, so I chose to add the Indie element to mine to make it more unique.

I researched the Indie genre as much as I could and then created a questionnaire and took part in a focus group presentation based on what I had found and my own personal preferences of what I’d like the magazine to be like, because of liking this particular genre of music myself.

I chose to incorporate lots of Indie bands, vintage/retro type pictures of my model and a edge of shabbiness to my magazine on a whole.

I made sure all the colour schemes, dialect, colloquialisms and names/words mentioned actually linked to my genre and portrayed this through my magazine.

My colour scheme was chosen through my questionnaire, research and feed back I gained from peers and people who completed the questionnaire. The feedback I received was that having 3 colours was the preferred amount, hence why I used black, white and charcoal, but then I also added a splash of colour through my multi-coloured dots acting as lights. I looked at existing magazines and took inspiration from them also, but ensured the colours I used would not clash and be too empowering.

My magazine colour scheme

Existing magazines colour schemes