Evaluation

How did you attract / address your audience?

Attracting my Audience

I use a mixture of different mastheads on my front cover, contents and double page spread. I have made them informal to make the readers engage more with the informal colours and images such as the tamp on my double page spread. It also gives it a bit of humour.

My use of bright colour attracts younger audiences in their teens, which is exactly what I wanted to do.

However because my target social group was teenagers interested in indie music I couldn't use colours that weren't associated with that social group, such as bright pink or purple. I didn't however want to use the usual red black and white and so decided yellow and orange would be a good mixture.

I decided that to

Addressing my Audience

I wanted to connect as well as address my audience which is why I've dressed my band members in the type of clothes my reader profile would wear, things that are comfy, such as hoodies and jeans jumper, but things which are bright and represent their likes such as logo or slogan jackets.

The setting for the photographs are in a small music studio and photography studio so that we get two different images for the two different bands. I wanted the contrast because there’s a lot of contrast between the bands and this physically shows the difference.

Even though I have targeted one specific social group for my target audience I know that some will like one king of photography and some will like another which is why I’ve used a mixture of studio and like while the band are playing to address different parts of my audience.