how design can add value and brand to a start up?
TRANSCRIPT
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How design can add valueand brand to a startup?
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Namaskaram, I’m Ganesh Burle
Design ThinkerUXindia MentorBelieves in Gravity
@ganeshburle
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Forbes says that…
In 2013 a startling 80% of young companies fail within 18 months. Why? There’s no shortage of information online to advise on growing market penetration rates, brand loyalty and so forth. Nor is there a lack of able agencies and specialists to consult with.
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“Design is a critical element of any business but it’s especially important for startups who have the unique challenge of discovering the right business model for their innovation.”
- Erik Steeb, VP of Programs at LACI
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What is Design mean to us?
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It's an iterative process that evolves as our understanding of the problem space develops.
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It's an iterative process that evolves as our understanding of the problem space develops.
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It's an iterative process that evolves as our understanding of the problem space develops.
![Page 10: How design can add value and brand to a start up?](https://reader035.vdocuments.us/reader035/viewer/2022062710/55a4eceb1a28ab172b8b462a/html5/thumbnails/10.jpg)
It's an iterative process that evolves as our understanding of the problem space develops.
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What is Design Thinking?
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It's a mindset of combining creative & analytical thinking and applying it toward solving a specific problem.
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/Design Thinking
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Design Thinking in area of Technology & Innovation
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Design Thinking in Technology & Innovation
Smart Screens with Touch Gestures
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Design Thinking in Technology & Innovation
Smart Screens with Touch Gestures
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Design Thinking in Technology & Innovation
Virtual Reality
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Design Thinking in Technology & Innovation
Internet Of Things
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Design Thinking in Technology & Innovation
Internet Of Things
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Design Thinking in Technology & Innovation
Internet Of Things
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Design Thinking in Technology & Innovation
Nanoism
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Design Thinking in Technology & Innovation
Artificial Intelligence
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Design Thinking in Technology & Innovation
Artificial Intelligence
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Artificial Intelligence
Design Thinking in Technology & Innovation
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How to make it work?
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Understanding that design thinking is not just the designer's role; it’s everyone’s role.
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Design Thinking is not about products; it’s about people. Think beyond Tasks.
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Sketch as many as ideas possible. You don’t need to be a painter to do that.
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Create prototypes because prototypes create conversations.
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Test before ship!
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Add designers into the mix. Have designer in founders!
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Let’s add designers into the mix. Have Designer in founders!
Thank you andGood luck!Ganesh Burle