how data guided the add image launch of a news channel€¦ · americo martins. vice president....

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AMERICO MARTINS Vice President Content Launch of a News Channel Company logo Add image How Data Guided the

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Page 1: How Data Guided the Add image Launch of a News Channel€¦ · AMERICO MARTINS. Vice President. Content. Launch of a News Channel Company logo. Add image. How Data Guided the. Company

AMERICO MARTINSVice PresidentContent

Launch of a News Channel

Company logo

Add imageHow Data Guided the

Page 2: How Data Guided the Add image Launch of a News Channel€¦ · AMERICO MARTINS. Vice President. Content. Launch of a News Channel Company logo. Add image. How Data Guided the. Company

Company logo

Changing news production processes

LAUNCHEARLY PREPARATION

Broad view of the operation

GOOD PLANNING

News under a different perspective

PANDEMIC

A MAIOR DO MUNDOAGORA NO BRASIL

(THE BIGGEST NETWORK IN THE WORLDNOW IN BRAZIL)

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Page 3: How Data Guided the Add image Launch of a News Channel€¦ · AMERICO MARTINS. Vice President. Content. Launch of a News Channel Company logo. Add image. How Data Guided the. Company

Company logo

EARLY PREPARATIONChanging news production

Interaction withCNN International

Preparing for launch

Monitoring the Marketand all News channels

How the Market would react to a new channel

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Page 4: How Data Guided the Add image Launch of a News Channel€¦ · AMERICO MARTINS. Vice President. Content. Launch of a News Channel Company logo. Add image. How Data Guided the. Company

Company logo

LAUNCH

O conceito da Tríade

MONITORING THE MARKET

Multiplataformoperation

SelectingTalents

The Triad

STRUCTURE

Buildinglocal/operational

Benchmark

International consultancy

Taylor made survey(KANTAR)

Understanding behavioursand rivals(KANTAR)

O conceito da Tríade

Dry runs And Pilots

Using social media dataAnd using it as aMarketing tool

Page 5: How Data Guided the Add image Launch of a News Channel€¦ · AMERICO MARTINS. Vice President. Content. Launch of a News Channel Company logo. Add image. How Data Guided the. Company

Company logo

RESULTS

16 MILLION PAY TV SUBSCRIBERS (BR)

2 PLAYERSHARD NEWS

DATABASE FOR MARKET RESEARCH

RIVAL CHANNEL(HARD NEWS)

RIVAL CHANNEL(HARD NEWS)

DISTANCE

RIVAL CHANNEL(HARD NEWS)

RIVAL CHANNEL(HARD NEWS)

RAKING PLACE

• TAYLOR MADE SURVEY (KANTAR)

• UNDERSTANDING BEHAVIOURS AND

RIVALS (KANTAR)

• SOCIAL MEDIA

• CONSOLIDATED DATA (KANTAR)

• REAL TIME (KANTAR)

Page 6: How Data Guided the Add image Launch of a News Channel€¦ · AMERICO MARTINS. Vice President. Content. Launch of a News Channel Company logo. Add image. How Data Guided the. Company

Company logo

News under a diferenteperspective

- Teams engaged- News rules for production

Everyone safe

Profissionalism

Position in the Market- Premium news – best journalism- Use of social media and all platforms

Results

- CNN Brasil among top channels on pay TV - Hard news channels leading the ranking- Increase of 16% in the demand for pay TV channels- Big changes in all news channels

PANDEMIC

Page 7: How Data Guided the Add image Launch of a News Channel€¦ · AMERICO MARTINS. Vice President. Content. Launch of a News Channel Company logo. Add image. How Data Guided the. Company

Company logo

INSERT RICHARD QUEST VIDEO

LINK

Page 8: How Data Guided the Add image Launch of a News Channel€¦ · AMERICO MARTINS. Vice President. Content. Launch of a News Channel Company logo. Add image. How Data Guided the. Company

Company logo

THANK YOU FOR YOUR TIME