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AMERICO MARTINS Vice President Content Launch of a News Channel Company logo Add image How Data Guided the

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AMERICO MARTINSVice PresidentContent

Launch of a News Channel

Company logo

Add imageHow Data Guided the

Company logo

Changing news production processes

LAUNCHEARLY PREPARATION

Broad view of the operation

GOOD PLANNING

News under a different perspective

PANDEMIC

A MAIOR DO MUNDOAGORA NO BRASIL

(THE BIGGEST NETWORK IN THE WORLDNOW IN BRAZIL)

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EARLY PREPARATIONChanging news production

Interaction withCNN International

Preparing for launch

Monitoring the Marketand all News channels

How the Market would react to a new channel

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LAUNCH

O conceito da Tríade

MONITORING THE MARKET

Multiplataformoperation

SelectingTalents

The Triad

STRUCTURE

Buildinglocal/operational

Benchmark

International consultancy

Taylor made survey(KANTAR)

Understanding behavioursand rivals(KANTAR)

O conceito da Tríade

Dry runs And Pilots

Using social media dataAnd using it as aMarketing tool

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RESULTS

16 MILLION PAY TV SUBSCRIBERS (BR)

2 PLAYERSHARD NEWS

DATABASE FOR MARKET RESEARCH

RIVAL CHANNEL(HARD NEWS)

DISTANCE

RIVAL CHANNEL(HARD NEWS)

RAKING PLACE

• TAYLOR MADE SURVEY (KANTAR)

• UNDERSTANDING BEHAVIOURS AND

RIVALS (KANTAR)

• SOCIAL MEDIA

• CONSOLIDATED DATA (KANTAR)

• REAL TIME (KANTAR)

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News under a diferenteperspective

- Teams engaged- News rules for production

Everyone safe

Profissionalism

Position in the Market- Premium news – best journalism- Use of social media and all platforms

Results

- CNN Brasil among top channels on pay TV - Hard news channels leading the ranking- Increase of 16% in the demand for pay TV channels- Big changes in all news channels

PANDEMIC

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INSERT RICHARD QUEST VIDEO

LINK

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THANK YOU FOR YOUR TIME

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