how data center infrastructure builders attract new customers (slideshare)

How Data Center Infrastructure Builders Attract New Customers How data center infrastructure builders

utilize educational content, full-funnel material, and SMART goals to attract data center clients

Courtesy of SP Home Run Inc.

Attracting clients comes down to understanding theirneeds, wants, and values

Courtesy of http://www.SPHomeRun.com

http://www.sphomerun.com/

Educational Content Attract prospects Help develop full-funnel content Circle back to fill SMART goals



The most important aspect of attracting prospects is

getting found early



Late-Stage Buyers Intent on choice Aggressively comparing vendors Settle for the best proposal



Late-Stage Buyers Little room for influence or

education Will not listen to alternative sales

pitch



Getting Found Early Gives time to educate clients Gives time to influence Gives time to prove value Compete on factors other than

priceCourtesy of

http://www.SPHomeRun.com


Focus Content On Buyer persona interests Buyer persona challenges Buyer persona needs The buyer’s journey



Attract prospects using content addressing each

stage of buyer’s journey



SMART Goals Specific Measurable Attainable


Relevant Time-Bound


SMART Goals Help stay on track Delegate responsibilities Measure success



How does your business use educational content to

attract data center clients?



Let us know in the Comments section below



LEARN MORE

Attracting Data Center Clients: Step by Step

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how data center infrastructure builders attract new customers (slideshare)

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